The Authoritative Guide to Marketing Attribution

The only actually complete guide to Marketing Attribution? It's right here.

The iCloud Private Relay Guide for eCommerce Brands

iCloud Private Relay is going to have as big of an impact on eCommerce brands as iOS 14 did in 2021. Here’s what it is and how to prepare.

Marketing

7 Retention Marketing Tactics for Smart Post-Holiday Wins

Got the post-holiday eCommerce blues? Learn best practices for retention marketing and boost your eCommerce revenue after the holiday rush.

Complete guides

RFM Analysis: A Complete Guide | Revised 2023

RFM Analysis is a powerful marketing strategy that allows brands to clearly identify their best and worst customers, optimize their marketing spend, and target value-based customer segments to greatly improve brand profitability.

Marketing

The Marketing Attribution Dashboard for Consumer Brands

The ability to granularly analyze, slice and dice, and report on your marketing attribution is fundamental to understanding where to best allocate budget. Here's how we help brands do just that.

Google

Changes to GA4 Default Channel Groupings (vs. Universal Analytics)

Daasity's GA4 expert, Ben Zitney, walks through all the details of how channel groupings change in the new analytics.

Data Playbooks

Motivating Multi-Buyers

Target Multi-Buyers to increase their purchasing frequency turning these high potential customers into High Value Customers.

Marketing

4 Key Marketing Concepts to Nail Your Strategy & Grow Your Business

For most brands, marketing and ad spend are significant cost centers for the business, so understanding how those dollars are working for you is paramount to ensuring your success.