All
Technical Blogs
Blogs
Videos
Playbooks
Webinars

Marketing

Transformation Builds
SQL Topics
Product Announcements
Pipelines
ETL
Orchestration
Daasity Deep Dives
Data Mapping
Data Warehousing
Complete Resources
Data Models
BigQuery
BigCommerce
Google
Operations
Retail Metrics
Most Popular
News + Trends
Getting Started
Holidays
Complete guides
iOS Updates
Marketing
Daasity News
Metrics
Shopify
Amazon
Data Playbooks
Daasity Events
Insights
Show all
Hide all
All
Metrics

The Complete Guide to ROAS [2023] Formula, Benchmarks, Analysis

Learn all about ROAS: what it is, how to leverage it, what a “good” ROAS is on FB, Google, & Amazon, and why you have to be careful when evaluating your marketing program with this metric.

Metrics

6 Key eCommerce Metrics You Need to Guide Your Brand’s Growth 

You have the data—are you using it to your advantage? Learn best practices on how to leverage six key eCommerce metrics to keep your DTC business on track.

Marketing

What Is Your Conversion Funnel Analysis Telling You?

A critical marketing strategy for increasing eCommerce revenue you can’t afford to ignore is conversion funnel analysis—analyzing solutions for improved UI and UX at 5 key stages customers go through on their path to purchase.

Marketing

Building Better Audiences Webinar: Session 2 (Attentive)

Catch 4 takeaways from an exciting second episode in our webinar series about Daasity Audiences (Feat. Attentive) and how we’re changing the eCommerce data landscape with our partners.

Marketing

Facebook iOS 14 Marketing Problems & 7 Tips from eCommerce Experts to Help

Still struggling from the effects of the iOS 14 update? We’ve collected tips from marketing experts to help your brand combat the changes and continue to grow.

Marketing

Marketing Efficiency Ratio (MER) | Definition, Calculation, Examples [2023]

MER has become a hot topic in the eCommverse—but how does it work? How does it fit into financial planning and forecasting? We'll explain.

iOS Updates

What iOS 16 Means for Your Marketing According to Experts

iOS 16 was released on September 12, 2022, and iOS 16.2 is expected in mid-December. What impact has iOS 16 had on marketing performance so far? And how are top marketers handling it? Keep reading to get the lowdown on iOS 16 and find out what you can do to future-proof your brand against Apple’s tough stance on privacy.

Marketing

How to Leverage UTM Codes for More Effective Marketing

Standardizing your UTM codes may seem like a slog, but it should be a top priority if you want to improve the effectiveness of your digital marketing strategy using reliable data.

Marketing

Click Attribution: Types of Models & Attribution Strategy

What is click attribution? Click attribution is a way to determine what sources or campaigns are driving the most results for online companies. Many brands use click attribution because it allows you to track whether paying customers come from a particular site, email, ad, or another digital source.

Stay Data-Driven.

Get tactical insights delivered to your inbox.

Let’s Talk About Your Data

Discover how Daasity can help your business grow with a free consultation.

1,600+ of Shopify’s fastest growing brands trust their data with Daasity.