Should you be focusing on acquisition or retention? The “Layer Cake” analysis can uncover valuable insights.
Syndicated retail data equips businesses with the knowledge to navigate market trends, enhance competitive analysis, and refine product strategies
Identify High Value Customers (HVCs) who are at risk of churning and create automated flows to motivate customers to purchase again before they pass the “lapse point” and are unlikely to purchase again from your brand.
Identify Lapsed High Value Customers (HVCs) (customers who haven't purchased in a year) and create automated flows to motivate them to purchase again in order to reactivate them as customers.
Target Multi-Buyers to increase their purchasing frequency turning these high potential customers into High Value Customers.
Identify your customers who have the potential to be your most valuable but haven’t returned recently to make another purchase.
Identify who are the top-performing customers based on RFM scores and stream their profile data into your Marketing channels to incentivize your best customers to purchase more frequently.
Identify High-Value Customers (HVCs) who were at risk of churning or lapsing and target them in order to bring them back to your brand.
Identify new High Value Customers (HVCs) who have just become your most valuable customers and target them to nurture them into long-term profitable customers.
Stay Data-Driven.
