Segmenting By Gender

Target your customers by their gender across all marketing channels to send the right message to the right customer, no matter the channel.

Marketing

Data Snacks Video — Marketing Budget

In this short video, Jeremy Horowitz, Daasity's Director of Marketing, talks about how to dial in your marketing budget. Learn tips for setting your marketing budget and how to accurately define success to grow your business faster and more effectively.

Data Playbooks

Target Top 21-40% of Customers

Identify your customers who have the potential to be your most valuable but haven’t returned recently to make another purchase.

Data Playbooks

Target Top 20% of Customers

Identify who are the top-performing customers based on RFM scores and stream their profile data into your Marketing channels to incentivize your best customers to purchase more frequently.

Data Playbooks

Reactivating HVCs

Identify High-Value Customers (HVCs) who were at risk of churning or lapsing and target them in order to bring them back to your brand.

Data Playbooks

Welcome New HVCs

Identify new High Value Customers (HVCs) who have just become your most valuable customers and target them to nurture them into long-term profitable customers.

Marketing

Elevating eCommerce: Session 3 — Build your List

Catch 4 key takeaways from Session 3 of the Elevating eCommerce webinar series: learn how leading brands are growing their lists to be less reliant on paid channels.

Complete guides

Serious RFM Marketing: Advanced Segmentation for All

RFM is the most bang-for-your-buck segmentation strategy available to marketers today: here’s your guide to leveraging RFM segments to power high ROI campaigns.

Complete guides

Multi-Touch Attribution in 2022 | Models, Tactics, and Setup

Multi-touch attribution is critical for understanding your true marketing costs and building a healthy business over the long term. Learn how to choose a multi-touch attribution model that’s right for you.

Segmenting By Gender

Data Snacks Video — Marketing Budget

Target Top 21-40% of Customers

Target Top 20% of Customers

Reactivating HVCs

Welcome New HVCs

Elevating eCommerce: Session 3 — Build your List

Serious RFM Marketing: Advanced Segmentation for All

Multi-Touch Attribution in 2022 | Models, Tactics, and Setup

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