eCommerce lessons, tactics, and guides presented by the best in the business.
In this Data Gotcha, Daasity Chief Analytics Officer and Co-Founder, Sean Corson, explains the difference between CPO vs CPA (cost per order vs cost per acquisition). Learn why these metrics are commonly mixed up and when to use each of them in your data analytics.
Get the latest eCommerce data insights, news, and guides to accelerate your brand’s growth.
Daasity Co-Founder and Chief Analytics Officer, Sean Corson explains a common merchandising KPI: GMROI. Learn what it is, how to calculate it, and how it impacts your eCommerce brand.
Jeremy walks you through an exercise with a couple examples around calculating CAC while factoring in AOV, Gross Margin, LTV, and Contribution Margin.
In this guide, learn how to calculate repurchase rate and a nuance to understand about the metric: why it's a good idea to calculate and analyze repurchase rate on a segment basis.
In this Data Snacks episode, Daasity CEO, Dan LeBlanc, walks you through what last-click attribution is, why it is important, and when it is relevant to consider in your marketing strategy.
In this Data Gotcha episode, Daasity Chief Analytics Officer, Sean Corson, runs through how to correctly create a forecast and what to consider when doing so. Learn about year-over-year business changes to consider, breaking down your forecast to the product level, and tying your forecast to your larger business metrics.
In this Digestible Data episode, Daasity Chief Analytics Officer, Sean Corson, gives a quick summary of Daasity's redesigned Daily Flash KPI Dashboard. Using this dashboard, learn about your brand performance with six KPIs (site traffic, conversion rate, orders, AOV, gross sales, and vendor-reported ROAS) compared to other timeframes.
In this Data Gotcha episode, Daasity Chief Analytics Officer, Sean Corson, runs through three of the most common mistakes that brands make around implementing UTMs and how to fix them.
Sean Corson, Daasity Chief Analytics Officer and Co-founder, explains another common merchandising KPI: AUR. Learn what it is, how to calculate it, and how it impacts your eCommerce brand.
Sean Corson, Daasity Chief Analytics Officer and Co-founder, explains another common merchandising KPI: AUM. Learn what it is, how to calculate it, and how it impacts your eCommerce brand.
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