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Marketing

Daasity Audiences: Scalable, Affordable Marketing Personalization

Marketing personalization has become table stakes to staying competitive in today’s eCommerce landscape – and using your own customer data is essential. Learn how to leverage your data, do customer segmentation, and supercharge your marketing tools with Daasity Audiences.

Marketing

The ABC’s of Affiliate Marketing

You might have forgotten about affiliate marketing, but this tried and true technique is making a comeback—and for good reason. Learn why it's critical for your brand's growth and understand the essentials of a successful affiliate marketing strategy.

iOS Updates

How to Navigate the Apple iOS 14 Update

Learn about how to mitigate the impacts of Apple’s iOS 14 update to ensure continuity in analytics and reporting, as well as how to enable your DTC brand to analyze Facebook ad performance and other platform data as data privacy increases.

Marketing

What Are Attribution Models in eCommerce?

In this Data Snacks episode, Daasity CEO, Dan LeBlanc, walks you through different kinds of attribution models/attribution methods and why attribution is important. Learn about first-click attribution, last-click attribution, using customer data for attribution, and building more advanced attribution models.

Marketing

Data Snacks Video — What is a UTM?

Daasity Chief Analytics Officer, Sean Corson, breaks down the basics of UTM Parameters: what they are, how to use them, and how they help you track your core marketing metrics.

Marketing

eCommerce Tips: Common UTM Mistakes

In this Data Gotcha episode, Daasity Chief Analytics Officer, Sean Corson, runs through three of the most common mistakes that brands make around implementing UTMs and how to fix them.

Marketing

Data Snacks Video — UTM Parameters

In this Data Snacks episode, Daasity Chief Analytics Officer and Co-Founder, Sean Corson, digs deeper into UTM parameters and the different pieces of a UTM.

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