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Marketing
January 4, 2024

Daasity Audiences: Scalable, Affordable Marketing Personalization

Marketing personalization has become table stakes to staying competitive in today’s eCommerce landscape – and using your own customer data is essential. Learn how to leverage your data, do customer segmentation, and supercharge your marketing tools with Daasity Audiences.

Grow Faster.

Get the latest eCommerce data insights, news, and guides to accelerate your brand’s growth.

New Content

Metrics

3 eCommerce Operations Terms to Know

Learn about the what, why, and how of three necessary eCommerce Operations terms: Inventory Turnover, Stock Keeping Unit (SKU), and Enterprise Resource Planning (ERP).

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Daasity and BigCommerce are Official Partners!

Daasity is thrilled to announce our official partnership with BigCommerce!

BigCommerce
Getting Started

A Commerce Challenge: Combining Amazon and BigCommerce Data

BigCommerce & Amazon data is necessary to blend in order to run useful reporting and analytics. But is it possible? Yes. Read about it here.

Amazon
Shopify
Complete guides
Getting Started

An eCommerce Analytics Challenge: Combining Amazon Data and Shopify Data

Understanding the differences between Amazon data and Shopify data (and what it takes to combine them into a single data stream) is key to successfully scaling your brand and staying on top of your eCommerce analytics. Here's what you need to know to start digging into Amazon data, and how to approach combining the data sources.

Amazon
Complete guides
Metrics

The Authoritative Guide to Conversion Rate

Conversion rate is one of the most tracked and analyzed metrics: here's the only truly authoritative guide to CVR.

Metrics
Complete guides

Gross Margin: The Authoritative Guide [2023]

Gross margin is an essential profitability metric for consumer brands, and understanding how to calculate it and leverage it is key to success for growth and maintaining business health.

Marketing
Holidays

7 Retention Marketing Tactics for Smart Post-Holiday Wins

Got the post-holiday eCommerce blues? Learn best practices for retention marketing and boost your eCommerce revenue after the holiday rush.

Complete guides

Building an Commerce ELT Pipeline from the Ground Up

Looking to build an ELT pipeline from scratch for your eCommerce brand? We’ve done it, and we know the challenges. Here’s how you would approach the process.

Complete guides

Choosing a Cloud Data Warehouse for Commerce Brands

For eCommerce merchants, choosing the right Cloud Data Warehouse can be a daunting task. Here’s a guide to Snowflake, BigQuery, and Redshift to help you make the right choice.

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