Guides, explainers, news, and walkthroughs on all things eCommerce.
Marketing personalization has become table stakes to staying competitive in today’s eCommerce landscape – and using your own customer data is essential. Learn how to leverage your data, do customer segmentation, and supercharge your marketing tools with Daasity Audiences.
Get the latest eCommerce data insights, news, and guides to accelerate your brand’s growth.
The ability to granularly analyze, slice and dice, and report on your marketing attribution is fundamental to understanding where to best allocate budget. Here's how we help brands do just that.
There are many important eCommerce metrics to track when running a business or managing a store. In addition to visits, conversion rate (CVR), and average order value (AOV), here are a few less commonly discussed metrics that should be incorporated into your eCommerce performance analytics.
You've heard it everywhere: zero-party data. What is it? How does it compare to first-party data, second-party-data, and third-party data? How do you leverage it? Learn everything you need to know here.
Landed cost is an important calculation to get right for businesses, but it has many factors to include, and we want to make sure that every consumer brand correctly calculates it. Here's how to calculate it and how to leverage it for your brand.
Google Analytics 4 is a game-changer for eCommerce brands. Learn how you benefit from GA4, why your brand should switch asap, and how to set up GA4.
Daasity is thrilled to announce our official partnership with Snowflake: Daasity’s ELT+ for Commerce product is an official Powered by Snowflake solution.
Daasity's GA4 expert, Ben Zitney, walks through all the details of how channel groupings change in the new analytics.
COGS is a vital metric for brands to track because it affects both pricing and profitability. Learn how COGS works and how to optimize it.
We asked 3 experts in the field of antitrust and data privacy to find out what they expect to happen in the rest of this year, and how changes will impact eCommerce brands.
Stay Data-Driven.
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