Guides, explainers, news, and walkthroughs on all things eCommerce.
Marketing personalization has become table stakes to staying competitive in today’s eCommerce landscape – and using your own customer data is essential. Learn how to leverage your data, do customer segmentation, and supercharge your marketing tools with Daasity Audiences.
Get the latest eCommerce data insights, news, and guides to accelerate your brand’s growth.
iOS 16 was released on September 12, 2022, and iOS 16.2 is expected in mid-December. What impact has iOS 16 had on marketing performance so far? And how are top marketers handling it? Keep reading to get the lowdown on iOS 16 and find out what you can do to future-proof your brand against Apple’s tough stance on privacy.
Standardizing your UTM codes may seem like a slog, but it should be a top priority if you want to improve the effectiveness of your digital marketing strategy using reliable data.
Learn everything you need to know about email click-through rate: how to calculate it, and why it matters for your brand. Learn industry insights, best practices, and how to best apply these to your own email marketing strategy.
What is click attribution? Click attribution is a way to determine what sources or campaigns are driving the most results for online companies. Many brands use click attribution because it allows you to track whether paying customers come from a particular site, email, ad, or another digital source.
2021 was an unprecedented year for eCommerce merchants. Here are 10 major we learned and how we're preparing for 2022.
How often have you heard retailers, restaurants, or other companies talk about “comp” sales? In retail, comparable store sales indicate the performance of a company based on sales from the previous period. For many, this happens quarterly or even monthly, and outlines how a store is performing year over year. However, year over year performance can be misleading if calculated incorrectly, which is why the use of a retail calendar is so important.
The only actually complete guide to Marketing Attribution? It's right here.
Need help getting your GA4 connected to BigQuery? Look no further. We’ve built a step-by-step guide to walk you through the process.
iCloud Private Relay is going to have as big of an impact on eCommerce brands as iOS 14 did in 2021. Here’s what it is and how to prepare.
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