Guides, explainers, news, and walkthroughs on all things eCommerce.
Marketing personalization has become table stakes to staying competitive in today’s eCommerce landscape – and using your own customer data is essential. Learn how to leverage your data, do customer segmentation, and supercharge your marketing tools with Daasity Audiences.
Get the latest eCommerce data insights, news, and guides to accelerate your brand’s growth.
You have the data—are you using it to your advantage? Learn best practices on how to leverage six key eCommerce metrics to keep your DTC business on track.
In eCommerce, we're all about metrics, but some are more important than others. There are the "nice to track" metrics and the "must-track" metrics. Here are 11 of the must-track metrics.
BFCM 2023 is coming in fast. We've sourced some tips from our team + friends to help you stay on course and have your best BFCM yet.
In this piece on cost per order, we break down everything you need to know about this powerful and informative metric: what it is, how to calculate it, how to use it to make marketing spend choices in your business, and how to avoid common mistakes associated with cost per order.
When it comes to your customers, you should be looking to marry (not date) them. Doing this on a 1:1 basis is relatively simple, but in the world of eCommerce, owning and maintaining the customer relationship must be done at scale. And we’re here to help.
Learn how to calculate average revenue per customer (ARPC), an important high-level metric to keep tabs on your eCommerce subscription business’ health.
Introducing Daasity’s Data Snacks. This series of short, educational videos are your fast track to understanding need-to-know metrics for success.
What's the most important data point that you're probably not tracking? Contribution Margin. Learn what it is, how to accurately calculate it, how to leverage it for business decisions, and why you should focus on this metric to help you understand how profitable your business will be.
Outsourcing fulfillment marks a significant milestone for an e-commerce brand. Our friends from Whiplash have laid out some fantastic interview guidance when you're vetting a 3PL.
Stay Data-Driven.
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