Guides, explainers, news, and walkthroughs on all things eCommerce.
Marketing personalization has become table stakes to staying competitive in today’s eCommerce landscape – and using your own customer data is essential. Learn how to leverage your data, do customer segmentation, and supercharge your marketing tools with Daasity Audiences.
Get the latest eCommerce data insights, news, and guides to accelerate your brand’s growth.
Recently we had a chance to take a step back from the day-to-day grind and catch up with one of our customers.
An important element of leveraging GA4 appropriately is understanding how sessions are tracked. We’ve put together this guide to cover Sessions, how they’re defined in GA4, and how they will change your reporting.
Jeremy Horowitz, Head of Marketing at Daasity, dives into Time Between Orders. Hear tips and insights on how to analyze this data to get more orders from your store and drive more profitable growth for your business.
For most brands, marketing and ad spend are significant cost centers for the business, so understanding how those dollars are working for you is paramount to ensuring your success.
A quick guide to Units Per Transaction, a common commerce metric and KPI.
BNPL has exploded in recent years due to its convenience for customers. On the brand side, it's shown to increase CTR, AOV, and boost customer experience. But should you rush in to implement it? Here's everything you need to know
In this Data Snacks episode, Daasity CEO, Dan LeBlanc, walks you through what first-click attribution is, why it is important, and when it is relevant to consider in your marketing strategy.
What is the difference between CPO and CPA? The difference between Cost per Order (CPO) and Cost per Acquisition (CPA) is whether the transaction is from a new customer or any customer.
RFM is the most bang-for-your-buck segmentation strategy available to marketers today: here’s your guide to leveraging RFM segments to power high ROI campaigns.
Stay Data-Driven.
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