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Complete guides

Zero-Party Data [2023] | Definition, Tactics, Examples, Collection

You've heard it everywhere: zero-party data. What is it? How does it compare to first-party data, second-party-data, and third-party data? How do you leverage it? Learn everything you need to know here.

Complete guides

Landed Cost | Complete Guide for 2023

Landed cost is an important calculation to get right for businesses, but it has many factors to include, and we want to make sure that every consumer brand correctly calculates it. Here's how to calculate it and how to leverage it for your brand.

Complete guides

Complete Google Analytics 4 (GA4) Setup | Switching from Universal Analytics

Google Analytics 4 is a game-changer for eCommerce brands. Learn how you benefit from GA4, why your brand should switch asap, and how to set up GA4.

Complete guides

COGS: A Guide for Consumer Brands [2023]

COGS is a vital metric for brands to track because it affects both pricing and profitability. Learn how COGS works and how to optimize it.

Complete guides

Buy Now, Pay Later (BNPL) for eComm Merchants | 2022 Guide

BNPL has exploded in recent years due to its convenience for customers. On the brand side, it's shown to increase CTR, AOV, and boost customer experience. But should you rush in to implement it? Here's everything you need to know

Complete guides

Serious RFM Marketing: Advanced Segmentation for All

RFM is the most bang-for-your-buck segmentation strategy available to marketers today: here’s your guide to leveraging RFM segments to power high ROI campaigns.

Complete guides

Multi-Touch Attribution in 2022 | Models, Tactics, and Setup

Multi-touch attribution is critical for understanding your true marketing costs and building a healthy business over the long term. Learn how to choose a multi-touch attribution model that’s right for you.

Amazon

Using Data Analytics to Grow Your Amazon Business

Learn pro insights from Amazon veterans at growing data-centric companies (Marketplace Valet, 5.11 Tactical, and Carpe) to help you develop a sophisticated and optimized Amazon business.

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