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Complete guides

Cost Per Order (CPO) Guide | Updated for 2023

In this piece on cost per order, we break down everything you need to know about this powerful and informative metric: what it is, how to calculate it, how to use it to make marketing spend choices in your business, and how to avoid common mistakes associated with cost per order.

Complete guides

High-Conversion Product Bundling with Data & Analytics

Bundling products to increase AOV and LTV is most successful when driven by data. Keep reading to learn how to leverage data and analytics to create strategic product bundles your customers will love.

Complete guides

How to Export Data from GA4 to BigQuery [2023]

Need help getting your GA4 connected to BigQuery? Look no further. We’ve built a step-by-step guide to walk you through the process.

Complete guides

An eCommerce Analytics Challenge: Combining Amazon Data and Shopify Data

Understanding the differences between Amazon data and Shopify data (and what it takes to combine them into a single data stream) is key to successfully scaling your brand and staying on top of your eCommerce analytics. Here's what you need to know to start digging into Amazon data, and how to approach combining the data sources.

Complete guides

The Authoritative Guide to Conversion Rate

Conversion rate is one of the most tracked and analyzed metrics: here's the only truly authoritative guide to CVR.

Metrics

Gross Margin: The Authoritative Guide [2023]

Gross margin is an essential profitability metric for consumer brands, and understanding how to calculate it and leverage it is key to success for growth and maintaining business health.

Complete guides

RFM Analysis: A Complete Guide | Revised 2023

RFM Analysis is a powerful marketing strategy that allows brands to clearly identify their best and worst customers, optimize their marketing spend, and target value-based customer segments to greatly improve brand profitability.

Complete guides

Building an Commerce ELT Pipeline from the Ground Up

Looking to build an ELT pipeline from scratch for your eCommerce brand? We’ve done it, and we know the challenges. Here’s how you would approach the process.

Complete guides

Choosing a Cloud Data Warehouse for Commerce Brands

For eCommerce merchants, choosing the right Cloud Data Warehouse can be a daunting task. Here’s a guide to Snowflake, BigQuery, and Redshift to help you make the right choice.

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