Guides, explainers, news, and walkthroughs on all things eCommerce.
Marketing personalization has become table stakes to staying competitive in today’s eCommerce landscape – and using your own customer data is essential. Learn how to leverage your data, do customer segmentation, and supercharge your marketing tools with Daasity Audiences.
Get the latest eCommerce data insights, news, and guides to accelerate your brand’s growth.
Ready to find D2C investors willing to invest in your brand? Here are the 10 metrics to focus on to show why your brand is worth investing in.
Data-Driven Attribution is a new, dynamic attribution model that GA4 is introducing. For the lowdown on it and other elements of attribution in GA4, we’ve put together this guide.
Gross Merchandise Value (GMV) is an important metric for tracking sales growth, though it's not as frequently covered in eCommerce metrics pieces. To remedy the gap, we've put together a complete guide to GMV.
You have the power—your eCommerce data—to find the insights you need to inform your BFCM and holiday eCommerce strategy and make 2021 a sales season for the record books.
Drew Himel, founder of PCR, explains the need-to-know info about cross-sells and upsells, how they benefit your brand, and how to build data-driven offers for your customers.
Ready to go deep in learning the inner workings of being a Seller on Amazon? There are many metrics and reports to keep track of to ensure your success, and this is your guide to them.
Everything you need to know about Amazon analytics and data? Well, it's right here.
Learn all about ROAS: what it is, how to leverage it, what a “good” ROAS is on FB, Google, & Amazon, and why you have to be careful when evaluating your marketing program with this metric.
Forecasting is the most important exercise you can do to understand how your business is working, anticipate challenges, and test what levers you can pull to hit your revenue and sales goals.
Stay Data-Driven.
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