Increase Your Email ROI With Automated Remailing

In this guest blog, our friends from Omnisend share best practices and key considerations for how how to easily and effectively improve your email ROI with remailing.

How to tackle the short Holiday season: Preparation, Planning and Potential Pitfalls

The significance of Thanksgiving in the U.S Retail Economy Thanksgiving is a crucial marker of the (un)official start of the holiday shopping season in the US.

How To Make the Most Out of Your Holiday Returns

The holiday season is the most lucrative time of the year for retailers. However, the surge in sales also means a higher volume of product returns. Returns diminish your brand’s profit margin, present a logistical challenge, and have the potential to infuriate customers. However, returns can also be an unexpected revenue channel for your brand.

What is Customer Profitability Analysis? | Complete Guide

“Daasity Dan” LeBlanc, CEO of Daasity, walks you through the importance of customer profitability and shows you how to do a customer profitability analysis. Learn about your business’s customer profitability and who your most profitable customers are with the data you have.

How to Backup Your Universal Analytics Data with Daasity

How Dark Attribution Solves DTC Marketers’ Direct Traffic Woes

The other paths to purchase. The dark realms. How do you account for those?

How To Combine A Retail Calendar With Retail Sales Data

How often have you heard retailers, restaurants, or other companies talk about “comp” sales? In retail, comparable store sales indicate the performance of a company based on sales from the previous period. For many, this happens quarterly or even monthly, and outlines how a store is performing year over year. However, year over year performance can be misleading if calculated incorrectly, which is why the use of a retail calendar is so important.

Holiday Segmentation Strategies: A Gift for Commerce Brands

You don’t have to make customer segmentation a complex endeavor, but you should have a segmentation strategy for your holiday marketing. Learn tips and key considerations for effective customer segmentation that will bring you results.

Powering Your Holiday eCommerce Strategy with Data

You have the power—your eCommerce data—to find the insights you need to inform your BFCM and holiday eCommerce strategy and make 2021 a sales season for the record books.