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Technical Blogs

Keeping Your Data Safe When eCommerce Replatforming (and Remaining a Data-Driven Business!)

Data migration is often the greatest challenge in the eCommerce replatforming process, especially for enterprise brands: here's what to be aware of.

Technical Blogs

The Authoritative Guide to Data Orchestration for Consumer Brands

It's the brain behind the pipeline: learn about data orchestration, types, tools, and more.

New arrivals

Metrics

Data Snacks Video — Gross Margin Percentage

In this Data Snacks video, Jeremy Horowitz, Director of Marketing at Daasity, explains how to calculate gross margin percentage and why it matters.

Insights

Data Gotcha Video — Understanding Attribution

In this Data Gotcha episode, Daasity CEO "Daasity Dan" LeBlanc, unwraps attribution: how you should be measuring it and common misconceptions. Learn about vendor reported metrics vs. first-click attribution and last-click attribution, inaccuracies in how these are reported, and how you can leverage these metrics all together to make better decisions.

Metrics

Data Snacks Video — Email Unsubscribe Rate

Learn why you should care about this metric, how to accurately calculate it, industry best practices and how you should leverage these insights for overall business success.

Metrics

Daasity's Guide to Email Click-Through Rate

Learn everything you need to know about email click-through rate: how to calculate it, and why it matters for your brand. Learn industry insights, best practices, and how to best apply these to your own email marketing strategy.

Metrics

Email Open Rate | Guide

What is email open rate? This metric has been changed and severely impacted by Apple's iOS 15 update. Learn about what happened and what you should do.

Metrics

Data Snacks Video – Email Sends

Jeremy Horowitz, Director of Marketing at Daasity, explains what email sends are, why they are important, and how they impact your business.

Marketing

Data Snacks Video — UTM Parameters

In this Data Snacks episode, Daasity Chief Analytics Officer and Co-Founder, Sean Corson, digs deeper into UTM parameters and the different pieces of a UTM.

Metrics

3 eCommerce Operations Terms to Know

Learn about the what, why, and how of three necessary eCommerce Operations terms: Inventory Turnover, Stock Keeping Unit (SKU), and Enterprise Resource Planning (ERP).

Marketing

eCommerce Tips: Common UTM Mistakes

In this Data Gotcha episode, Daasity Chief Analytics Officer, Sean Corson, runs through three of the most common mistakes that brands make around implementing UTMs and how to fix them.

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