Daasity Blog

All
Technical Blogs
Blogs
Videos
Playbooks
Webinars
Product Announcements
ETL
Orchestration
Data Mapping
Operations
Retail Metrics
Getting Started
Marketing
Amazon
Show all
Hide all
All
Technical Blogs

Keeping Your Data Safe When eCommerce Replatforming (and Remaining a Data-Driven Business!)

Data migration is often the greatest challenge in the eCommerce replatforming process, especially for enterprise brands: here's what to be aware of.

Technical Blogs

The Authoritative Guide to Data Orchestration for Consumer Brands

It's the brain behind the pipeline: learn about data orchestration, types, tools, and more.

New arrivals

Marketing

Data Snacks Video — What is a UTM?

Daasity Chief Analytics Officer, Sean Corson, breaks down the basics of UTM Parameters: what they are, how to use them, and how they help you track your core marketing metrics.

Metrics

The Complete Guide to ROAS [2023] Formula, Benchmarks, Analysis

Learn all about ROAS: what it is, how to leverage it, what a “good” ROAS is on FB, Google, & Amazon, and why you have to be careful when evaluating your marketing program with this metric.

Complete guides

Cost Per Order (CPO) Guide | Updated for 2023

In this piece on cost per order, we break down everything you need to know about this powerful and informative metric: what it is, how to calculate it, how to use it to make marketing spend choices in your business, and how to avoid common mistakes associated with cost per order.

Marketing

Data Snacks Video — Marketing Budget

In this short video, Jeremy Horowitz, Daasity's Director of Marketing, talks about how to dial in your marketing budget. Learn tips for setting your marketing budget and how to accurately define success to grow your business faster and more effectively.

Metrics

Cost Per Acquisition (CPA) Guide | Updated for 2023

Cost per acquisition is a fundamental KPI to track for any eCommerce business. It allows you to track marketing performance, and understanding it is necessary to grow your brand.

Insights

Building a Forecasting Model Using the Six-Pack Metrics

Forecasting is the most important exercise you can do to understand how your business is working, anticipate challenges, and test what levers you can pull to hit your revenue and sales goals.

Daasity Events

Daasity Raises $3.4m Seed Round Led by VMG Cataylst

Daasity is thrilled to announce the closing of a $3.4m seed round led by VMG Catalyst. This funding will allow Daasity to extend its eCommerce performance analytics even further and strive toward its goal of helping DTC eCommerce brands take charge of their data in a cost-effective way.

Metrics

Data Snacks Video — First-Click Attribution

In this Data Snacks episode, Daasity CEO, Dan LeBlanc, walks you through what first-click attribution is, why it is important, and when it is relevant to consider in your marketing strategy.

Marketing

What Are Attribution Models in eCommerce?

In this Data Snacks episode, Daasity CEO, Dan LeBlanc, walks you through different kinds of attribution models/attribution methods and why attribution is important. Learn about first-click attribution, last-click attribution, using customer data for attribution, and building more advanced attribution models.

Stay Data-Driven.

Get tactical insights delivered to your inbox.

Let’s Talk About Your Data

Discover how Daasity can help your business grow with a free consultation.

1,600+ of Shopify’s fastest growing brands trust their data with Daasity.