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Technical Blogs

Keeping Your Data Safe When eCommerce Replatforming (and Remaining a Data-Driven Business!)

Data migration is often the greatest challenge in the eCommerce replatforming process, especially for enterprise brands: here's what to be aware of.

Technical Blogs

The Authoritative Guide to Data Orchestration for Consumer Brands

It's the brain behind the pipeline: learn about data orchestration, types, tools, and more.

New arrivals

Metrics

Data Snacks Video — Direct-to-Consumer 6-Pack

In this Data Snacks episode, Daasity CEO and Co-Founder, Dan LeBlanc, explains Daasity's Direct-to-Consumer 6-Pack metrics: Traffic, Conversion Rate, Orders, AOV, Revenue, and ROAS/CPO. Dan explains why these six metrics should serve as a guide, and why they are the most actionable metrics for your business.

Marketing

How to Leverage UTM Codes for More Effective Marketing

Standardizing your UTM codes may seem like a slog, but it should be a top priority if you want to improve the effectiveness of your digital marketing strategy using reliable data.

Metrics

Data Snacks Video — Bounce Rate

In this episode of Data Snacks, Daasity's Director of Marketing, Jeremy Horowitz, digs into a critical metric – Bounce Rate. Watch this episode to learn what it is, why it matters, and how you should analyze this to grow your business.

Insights

Data Snacks Video — Site Funnel

In this episode of Data Snacks, we dive into what a site funnel is. Learn the 5 key steps to the site funnel and better understand the importance of how your customer progresses from one stage to the next.

Metrics

What is Repurchase Rate? Calculating, Understanding, Improving RPR [2023]

In this guide, learn how to calculate repurchase rate and a nuance to understand about the metric: why it's a good idea to calculate and analyze repurchase rate on a segment basis.

Metrics

Average Order Value [2023] | 15 Tactics to Increase AOV

Learn all about Average Order Value (AOV): what it is, 3 ways to calculate it, and 15 ways to increase it!

Metrics

Understanding CPO vs CPA

In this Data Gotcha, Daasity Chief Analytics Officer and Co-Founder, Sean Corson, explains the difference between CPO vs CPA (cost per order vs cost per acquisition). Learn why these metrics are commonly mixed up and when to use each of them in your data analytics.

Metrics

Data Gotcha Video — Common CLV Mistakes

In this Data Gotcha, Daasity Chief Analytics Officer and Co-Founder, Sean Corson, talks about Customer LTV (aka CLV) and three major things to keep in mind when analyzing your brand's LTV.

Insights

Get Help Choosing a Carrier and Negotiating Deals | X Delivery

Guest blog! Our friends at X Delivery, the #1 shipping carrier for high-growth DTC brands, were kind enough to write a piece that explains the characteristics you should look for when choosing a shipping carrier for your business and important shipping carrier optimization variables to consider in the process.

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