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Technical Blogs

Keeping Your Data Safe When eCommerce Replatforming (and Remaining a Data-Driven Business!)

Data migration is often the greatest challenge in the eCommerce replatforming process, especially for enterprise brands: here's what to be aware of.

Technical Blogs

The Authoritative Guide to Data Orchestration for Consumer Brands

It's the brain behind the pipeline: learn about data orchestration, types, tools, and more.

New arrivals

Marketing

7 Retention Marketing Tactics for Smart Post-Holiday Wins

Got the post-holiday eCommerce blues? Learn best practices for retention marketing and boost your eCommerce revenue after the holiday rush.

Daasity Events

Elevating eCommerce: Session 5 — Influencer Marketing Strategy

Catch 4 key takeaways from Session 4 of the Elevating eCommerce webinar series: learn how leading brands are leveraging influencer marketing programs for massive ROIs and loyal customers.

Marketing

Daasity Audiences: Scalable, Affordable Marketing Personalization

Marketing personalization has become table stakes to staying competitive in today’s eCommerce landscape – and using your own customer data is essential. Learn how to leverage your data, do customer segmentation, and supercharge your marketing tools with Daasity Audiences.

Complete guides

Zero-Party Data [2023] | Definition, Tactics, Examples, Collection

You've heard it everywhere: zero-party data. What is it? How does it compare to first-party data, second-party-data, and third-party data? How do you leverage it? Learn everything you need to know here.

Marketing

Facebook iOS 14 Marketing Problems & 7 Tips from eCommerce Experts to Help

Still struggling from the effects of the iOS 14 update? We’ve collected tips from marketing experts to help your brand combat the changes and continue to grow.

Shopify

Elevating eCommerce: Session 4 — Brand Loyalty

Catch 4 key takeaways from Session 4 of the Elevating eCommerce webinar series: learn how 2 leading eCommerce brands are building extraordinary brand loyalty among their customers.

Marketing

Building Better Audiences Webinar: Session 2 (Attentive)

Catch 4 takeaways from an exciting second episode in our webinar series about Daasity Audiences (Feat. Attentive) and how we’re changing the eCommerce data landscape with our partners.

Marketing

Building Better Audiences Webinar: Session 1 (Klaviyo)

Catch 4 takeaways from an action-packed first episode in our webinar series about Daasity Audiences (Feat. Klaviyo) and how we’re changing the eCommerce data landscape with our partners.

Complete guides

RFM Analysis: A Complete Guide | Revised 2023

RFM Analysis is a powerful marketing strategy that allows brands to clearly identify their best and worst customers, optimize their marketing spend, and target value-based customer segments to greatly improve brand profitability.

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