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Technical Blogs

Keeping Your Data Safe When eCommerce Replatforming (and Remaining a Data-Driven Business!)

Data migration is often the greatest challenge in the eCommerce replatforming process, especially for enterprise brands: here's what to be aware of.

Technical Blogs

The Authoritative Guide to Data Orchestration for Consumer Brands

It's the brain behind the pipeline: learn about data orchestration, types, tools, and more.

New arrivals

Insights

How to Approach eCommerce Forecasting

In this Data Gotcha episode, Daasity Chief Analytics Officer, Sean Corson, runs through how to correctly create a forecast and what to consider when doing so. Learn about year-over-year business changes to consider, breaking down your forecast to the product level, and tying your forecast to your larger business metrics.

Complete guides

What is Last-Click Attribution?

In this Data Snacks episode, Daasity CEO, Dan LeBlanc, walks you through what last-click attribution is, why it is important, and when it is relevant to consider in your marketing strategy.

Marketing

Elevating eCommerce: Session 3 — Build your List

Catch 4 key takeaways from Session 3 of the Elevating eCommerce webinar series: learn how leading brands are growing their lists to be less reliant on paid channels.

Data Playbooks

Target Top 21-40% of Customers

Identify your customers who have the potential to be your most valuable but haven’t returned recently to make another purchase.

Data Playbooks

Target Top 20% of Customers

Identify who are the top-performing customers based on RFM scores and stream their profile data into your Marketing channels to incentivize your best customers to purchase more frequently.

Data Playbooks

Reactivating HVCs

Identify High-Value Customers (HVCs) who were at risk of churning or lapsing and target them in order to bring them back to your brand.

Data Playbooks

Motivating Multi-Buyers

Target Multi-Buyers to increase their purchasing frequency turning these high potential customers into High Value Customers.

Data Playbooks

Win Back Lapsed HVCs

Identify Lapsed High Value Customers (HVCs) (customers who haven't purchased in a year) and create automated flows to motivate them to purchase again in order to reactivate them as customers.

Data Playbooks

Prevent Churning HVCs

Identify High Value Customers (HVCs) who are at risk of churning and create automated flows to motivate customers to purchase again before they pass the “lapse point” and are unlikely to purchase again from your brand.

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