What is click attribution? Click attribution is a way to determine what sources or campaigns are driving the most results for online companies. Many brands use click attribution because it allows you to track whether paying customers come from a particular site, email, ad, or another digital source.

Zero-Party Data [2023] | Definition, Tactics, Examples, Collection

You've heard it everywhere: zero-party data. What is it? How does it compare to first-party data, second-party-data, and third-party data? How do you leverage it? Learn everything you need to know here.

Metrics

CPO, CPA, or ROAS: Which is a better eCommerce KPI?

What is the difference between CPO and CPA? The difference between Cost per Order (CPO) and Cost per Acquisition (CPA) is whether the transaction is from a new customer or any customer.

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Click Attribution: Types of Models & Attribution Strategy

Zero-Party Data [2023] | Definition, Tactics, Examples, Collection

CPO, CPA, or ROAS: Which is a better eCommerce KPI?

Get tactical insights delivered to your inbox.

Click Attribution: Types of Models & Attribution Strategy

Zero-Party Data [2023] | Definition, Tactics, Examples, Collection

CPO, CPA, or ROAS: Which is a better eCommerce KPI?

Get tactical insights delivered to your inbox.

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