eCommerce lessons, tactics, and guides presented by the best in the business.
In this Data Gotcha, Daasity Chief Analytics Officer and Co-Founder, Sean Corson, explains the difference between CPO vs CPA (cost per order vs cost per acquisition). Learn why these metrics are commonly mixed up and when to use each of them in your data analytics.
Get the latest eCommerce data insights, news, and guides to accelerate your brand’s growth.
In this Data Snacks episode, Daasity CEO, Dan LeBlanc, walks you through different kinds of attribution models/attribution methods and why attribution is important. Learn about first-click attribution, last-click attribution, using customer data for attribution, and building more advanced attribution models.
Stay Data-Driven.
