eCommerce lessons, tactics, and guides presented by the best in the business.
Daasity Co-Founder and Chief Analytics Officer, Sean Corson explains a common merchandising KPI: GMROI. Learn what it is, how to calculate it, and how it impacts your eCommerce brand.
Get the latest eCommerce data insights, news, and guides to accelerate your brand’s growth.
In this guide, learn how to calculate repurchase rate and a nuance to understand about the metric: why it's a good idea to calculate and analyze repurchase rate on a segment basis.
In this Data Snacks episode, Daasity CEO, Dan LeBlanc, walks you through what last-click attribution is, why it is important, and when it is relevant to consider in your marketing strategy.
In this Data Gotcha episode, Daasity CEO "Daasity Dan" LeBlanc, unwraps attribution: how you should be measuring it and common misconceptions. Learn about vendor reported metrics vs. first-click attribution and last-click attribution, inaccuracies in how these are reported, and how you can leverage these metrics all together to make better decisions.
Jeremy Horowitz, Director of Marketing at Daasity, explains what email sends are, why they are important, and how they impact your business.
Learn why you should care about this metric, how to accurately calculate it, industry best practices and how you should leverage these insights for overall business success.
Jeremy Horowitz, Director of Marketing at Daasity, Customer Satisfaction. Learn why it's critical for you to track this metric and how you can leverage these insights to inform your ongoing Customer Support strategies.
In this episode of Data Snacks, Daasity's Director of Marketing, Jeremy Horowitz, digs into a critical metric – Bounce Rate. Watch this episode to learn what it is, why it matters, and how you should analyze this to grow your business.
In this episode of Data Snacks, we dive into what a site funnel is. Learn the 5 key steps to the site funnel and better understand the importance of how your customer progresses from one stage to the next.
In this Data Snacks video, Jeremy Horowitz, Director of Marketing at Daasity, explains how to calculate gross margin percentage and why it matters.
Stay Data-Driven.
