Guides, explainers, news, and walkthroughs on all things eCommerce.
The Daasity integration with SKIO enables advanced analytics to drive your subscription business forward.
Get the latest eCommerce data insights, news, and guides to accelerate your brand’s growth.
Subscriptions are the fastest-growing area of eCommerce, and analyzing subscription data can be a tricky affair. But it doesn't have to be. Consider this your launching pad for every metric and analysis in the subscriptionsphere.
Drew Himel, founder of PCR, explains the need-to-know info about cross-sells and upsells, how they benefit your brand, and how to build data-driven offers for your customers.
RFM is the most bang-for-your-buck segmentation strategy available to marketers today: here’s your guide to leveraging RFM segments to power high ROI campaigns.
What is Reverse ETL? It’s the infrastructure and process to get data OUT of a warehouse (the opposite of ETL) and the key to a complete eCommerce data system. Here's your guide to the cutting edge data technology.
Your reviews data just got better. Daasity and Okendo have teamed up to enable consumer brands to better analyze customer reviews and turn them into powerful, strategic insights for business growth.
Multi-touch attribution is critical for understanding your true marketing costs and building a healthy business over the long term. Learn how to choose a multi-touch attribution model that’s right for you.
The ability to granularly analyze, slice and dice, and report on your marketing attribution is fundamental to understanding where to best allocate budget. Here's how we help brands do just that.
Landed cost is an important calculation to get right for businesses, but it has many factors to include, and we want to make sure that every consumer brand correctly calculates it. Here's how to calculate it and how to leverage it for your brand.
iCloud Private Relay is going to have as big of an impact on eCommerce brands as iOS 14 did in 2021. Here’s what it is and how to prepare.
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