Everything you need to know about Amazon analytics and data? Well, it's right here.
Conversion rate is one of the most tracked and analyzed metrics: here's the only truly authoritative guide to CVR.
There can be only one authoritative guide to eCommerce analytics: this is it. We cover a dozen metrics, fundamental questions to answer, and eCommerce analytical strategies for brands.
Shoptalk 2023 brought us back to a sense of normalcy and rejuvenation. In 2022, there was true relief at simply being back together after a dark year sans Shoptalk. But this year, we were happily catapulted into the reminder of what we were all there for: the thrill and buzz of being able to talk to and learn from friends/innovators in retail and technologies.
The ability to granularly analyze, slice and dice, and report on your marketing attribution is fundamental to understanding where to best allocate budget. Here's how we help brands do just that.
Not all customers are created equal. Some are going to be worth a lot more to your brand than others. These folks, your high-value customers, are the backbone of any successful business, which is why it's critical to identify them and cultivate a happy, long-term relationship.
Gross margin is an essential profitability metric for consumer brands, and understanding how to calculate it and leverage it is key to success for growth and maintaining business health.
Stay Data-Driven.