Segmentation Unlocked.

Target valuable customer groups, enhance retention and boost sales– no data science skills needed.

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Discover Simple Yet Powerful Customer Segmentation

Effective customer segmentation is essential for eCommerce and retail success. By dividing your customer base into distinct groups, you can tailor your marketing efforts, product offerings, and retention tactics to boost sales, satisfaction, and long-term growth. Daasity supports key segmentation strategies such as:

By Value

Segment your customers by order value or value segment metrics like AOV and High-Value Customers.

By Retention

Segment customers through retention metrics such as LTV, repurchase rates, and RFM analysis.

By Time

Use time-based segments metrics like time between orders and time cohorts to further segment customers.

CUSTOMER BEHAVIOR INSIGHTS

Uncover Deeper Customer Insights

Segment your customers by their behaviors to understand what resonates with different groups, enhancing retention and driving stronger relationships.

First SKU Purchased
Increase the likelihood of repurchase with targeted offers based on the first product purchased and Daasity’s product affinity analysis.

First Purchase Channel
Allocate budget to the most effective channels based on where customers first engage with your products.

Advanced Segmentation
Deliver tailored messages by segmenting your audience into specific cohorts, such as discount versus full-price purchasers and subscribers versus non-subscribers.

Our recent cohorts' LTV has grown by 15-20% compared to cohorts from a few years ago, thanks to our enhanced data access through Daasity.