While SMS marketing remains one of the most effective ways to reach customers, a strategic approach is key. Generic promotions or simply too many messages can quickly result in rising unsubscribe rates, declining engagement, and missed opportunities for meaningful customer connections.
Let's explore how to use data, segmentation, and AI-powered messaging to transform your SMS strategy. With tools like Daasity's audience segmentation and Attentive's messaging platform, it’s easy to create the kind of personalized experiences that keep your customers engaged.
The SMS Opportunity (and Why Most Brands Miss It)
SMS marketing is a powerhouse for e-commerce brands. Attentive’s Consumer Trends Report shows 93% of US shoppers are interested in receiving texts from brands, and those who opt in are 87% more likely to make a purchase.
When done right, SMS drives incremental revenue for nearly three-quarters of brands, while helping increase average order value and customer lifetime value. Over half of marketers rank SMS among their top three revenue-driving channels.
But here's the disconnect: While customers want to hear from brands via text, they expect the right messages at the right time.
A staggering 96% of consumers report feeling annoyed by SMS marketing messages at least occasionally, and 56% have reduced or stopped purchasing from brands due to irritating text campaigns. The problem isn't the channel—it's how brands are using it.
The key to unlocking SMS's full potential lies in moving beyond the traditional "spray and pray" approach. With a more personal touch, brands can transform their SMS strategy from a source of customer frustration into meaningful messages.
Here are some quick examples of tailored messages that deliver genuine value:
- Repurchase reminders based on typical purchase intervals
- Back-in-stock notifications for products customers have shown interest in
- Personalized product recommendations based on past purchases
- VIP early access to new products or sales
- Order status updates and shipping notifications
- Birthday or anniversary special offers
These messages are most powerful when they reach the right audiences at the right time, which is where segmentation comes in.
The Power of Strategic Segmentation
The difference between spam and valuable communication often comes down to one thing: knowing who you're talking to.
Daasity Audiences makes this easy by automatically creating and updating customer segments based on purchase history, behavior, and value. When combined with Attentive's messaging platform, these insights transform into precisely targeted SMS campaigns that reach customers at the perfect moment.
Here are some out-of-the-box audiences you can target right away, and how to engage them effectively:
- High-Value Customers: Reward and loyalize your top customers with early access to new products, exclusive discounts, and VIP-only experiences
- Multi-Buyers: Expand their product horizons by showcasing complementary products and new launches in categories they already love
- Single Buyers: Convert them into loyal customers through social proof, product education, and strategic offers that encourage a second purchase
- Discount Buyers: Shift their focus from discounts to value by highlighting product quality and introducing full-price items they're likely to love
- At-Risk Customers: Re-engage customers quickly with personalized offers and exclusive content before they churn
Why You Should Use Daasity + Attentive Together
With the Daasity and Attentive integration, you can turn customer insights into powerful SMS campaigns that drive real results. Using both platforms together empowers you to:
- Build sophisticated segments based on how customers interact with your brand across all channels, not just SMS
- Track SMS performance against other channels like Meta, TikTok, and affiliate marketing to optimize your marketing mix
- Target customers with personalized product recommendations based on their purchase history and product affinity
- Time your messages perfectly by analyzing typical purchase intervals and product lifecycle data
- Measure the true impact of SMS on customer lifetime value and retention metrics
The result? Your SMS campaigns transform into personalized conversations that customers can’t wait to receive.
Success Story: Caraway
Premium cookware brand Caraway uses Daasity and Attentive to power their SMS marketing strategy.
Their SMS program enables customers to learn about new launches, get free shipping, exclusive offers, and more.
During their bakeware line launch, they used Daasity's real-time analytics to understand customer behavior and optimize their messaging. By identifying which products were resonating most with different customer segments, they were able to create highly targeted SMS messages that highlighted their best-performing products to the right audiences.
About Attentive
Attentive is the leading AI marketing platform for SMS and email communications, helping brands create personalized, one-to-one conversations with their customers at scale. Their platform uses artificial intelligence to optimize message performance and timing, ensuring brands can deliver the right message to the right customer at the right moment.
About Daasity
Daasity is the first and only e-commerce analytics platform built specifically for consumer brands. With Daasity, you can bring all your data together into a single source of truth and tap into 60+ integrations with essential ecommerce and retail tools, including Amazon Seller Central, SPINS, Shopify, Klaviyo, and more.
Trusted by 1,600 top brands such as eos, Kopari, Blueland, and Manscaped, Daasity empowers you to unlock valuable business insights and drive data-driven growth.
Get More Out of Your SMS Marketing
If you’re ready to transform your SMS strategy with done-for-you audience targeting and deeper insights, book a demo to see Daasity in action.
