Stumptown Coffee Roasters Lifts LTV, Saves Time on Data with Daasity

How Daasity helps Stumptown uncover insights and automate hours of manual data work every week

I think of Daasity as an “Easy Button” to make all your data talk to each other.

Dave Oliva, Senior Manager, eCommerce Growth

Industry

Food/Bev

platform

Shopify Plus

Notable Integrations

Klaviyo, GA4, Facebook Ads

Challenge

Significant amount of manual data work, including LTV calculations and other performance reports

Results

+22% YoY LTV among top 4 RFM segments

10+ hrs/week saved on manual data work

+1.5x Facebook ROAS using Daasity Reverse ETL

Data Challenges

Before working with Daasity, the Stumptown Coffee Roasters team ran analytics and reporting in spreadsheets—this ranged from time-consuming LTV modeling to weekly email performance reports. To get back hours in the week and dig deeper into their data, the team searched for a data platform, but they didn’t find what they needed until they demoed Daasity.

I looked at other platforms, but they were all missing some crucial features, like being able to look at order tags in Shopify. Daasity has that capability, which was a deciding factor. But looking back, that wasn’t even scratching the surface. After eight months of using Daasity, we haven’t reached the depths of what can be done with it. Not even close.”

Dave Oliva, Senior Manager, eCommerce Growth

Data Solutions

Since partnering with Daasity, Stumptown has leveraged Daasity’s functionality and customizability to build an analytical environment that matches their hunger for data and insights:

Automated Reporting: Distributes multiple reports to relevant roles, including email, site performance, and conversion rate reports
Custom Longitudinal RFM Dashboard: Tracks RFM decile growth over time, to show growth of high value customers
Pushing Data into Facebook: Automatically pushes RFM customer data into Facebook via Daasity’s reverse ETL to build stronger lookalike audiences–this has led to a 1.5x increase in FB ROAS

Further, the team has uncovered major insights around customer acquisition: specifically, when they’re acquiring the highest-LTV customers. The benefits? Breaking past assumptions about how best to allocate budget and, even better, how to acquire more valuable customers.

From tracking conversion rate, we’ve realized we need to focus more on mobile. We’re realizing that we’re not doing a very good job capitalizing on mobile right now. So, we’ve started to pivot to design mobile-first–that’s been a big takeaway.”

Dave Oliva, Senior Manager, eCommerce Growth

“This year, I split our budget based on CPA. But once I got deep enough into Daasity, I realized I need to spend less in November and December and increase spending in January, March, and October. Holiday customers have lower LTV for us because they’re often buying gifts.”

Dave Oliva, Senior Manager, eCommerce Growth

The Results

With the ability to automate reporting, build custom dashboards and reports, and push key data into Facebook, the data-savvy Stumptown has hit a digital inflection point. Those 10+ hours saved every week have led to insights that powered a 22% YoY lift in LTV via top RFM segments, and better budget allocation going into next year.

We can’t wait to see what they’ll be brewing next.