Customization expert Nicholas Jaso walks you through how to automate error correction in order and sales reporting.
Data-Driven Attribution is a new, dynamic attribution model that GA4 is introducing. For the lowdown on it and other elements of attribution in GA4, we’ve put together this guide.
Need help getting your GA4 connected to BigQuery? Look no further. We’ve built a step-by-step guide to walk you through the process.
In eCommerce, we're all about metrics, but some are more important than others. There are the "nice to track" metrics and the "must-track" metrics. Here are 11 of the must-track metrics.
Looking for your one-stop article on all things TikTok marketing? Look no farther. We’ve done the heavy lifting, so sit back and enjoy the ride.
MER has become a hot topic in the eCommverse—but how does it work? How does it fit into financial planning and forecasting? We'll explain.
iCloud Private Relay is going to have as big of an impact on eCommerce brands as iOS 14 did in 2021. Here’s what it is and how to prepare.
Google Analytics 4 is a game-changer for eCommerce brands. Learn how you benefit from GA4, why your brand should switch asap, and how to set up GA4.
COGS is a vital metric for brands to track because it affects both pricing and profitability. Learn how COGS works and how to optimize it.
Ready to find D2C investors willing to invest in your brand? Here are the 10 metrics to focus on to show why your brand is worth investing in.
Stay Data-Driven.
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