Stop Guessing Where Your Sales Come From
Many marketers either avoid UTMs altogether or set them up incorrectly, leading to messy data and missed insights. This guide changes that.
Whether you're just getting started with UTM tracking or looking to improve your existing setup, we walk you through how to build a solid foundation for better marketing attribution.
Inside this detailed playbook, you'll learn:
- How to build a reliable UTM framework that keeps your data clean and organized
- The most common UTM mistakes that mess up your tracking (and how to avoid them)
- Step-by-step setup guides for auto-tagging in Google, Meta, and Klaviyo
- Best practices for consistent tracking across your entire marketing stack
- Real-world examples of UTM structures for different marketing channels
- How to generate consistent, correct UTMs for free with Daasity’s UTM Generator tool
Don't let poor tracking hold your marketing back. Download the UTM Playbook now and start making data-driven decisions with confidence.