Technical Blogs

Keeping Your Data Safe When eCommerce Replatforming (and Remaining a Data-Driven Business!)

Data migration is often the greatest challenge in the eCommerce replatforming process, especially for enterprise brands: here's what to be aware of.

Technical Blogs

Orchestration

Pipelines

The Authoritative Guide to Data Orchestration for Consumer Brands

It's the brain behind the pipeline: learn about data orchestration, types, tools, and more.

New arrivals

Amazon

Amazon Glossary for eCommmerce | Updated for 2022

Confused about all the Amazon terminology and abbreviations out there? Look no further: we compiled everything an eCommerce brand needs to know.

Amazon

Data Gotcha Video — Amazon API vs Amazon Reports

In this Data Gotcha, Daasity CEO and Co-Founder, Dan LeBlanc, explains the difference between Amazon API and Amazon reports. Learn where to retrieve three key data points.

Complete guides

An eCommerce Analytics Challenge: Combining Amazon Data and Shopify Data

Understanding the differences between Amazon data and Shopify data (and what it takes to combine them into a single data stream) is key to successfully scaling your brand and staying on top of your eCommerce analytics. Here's what you need to know to start digging into Amazon data, and how to approach combining the data sources.

Marketing

What Is Your Conversion Funnel Analysis Telling You?

A critical marketing strategy for increasing eCommerce revenue you can’t afford to ignore is conversion funnel analysis—analyzing solutions for improved UI and UX at 5 key stages customers go through on their path to purchase.

Insights

Data Snacks Video — Customer Satisfaction

Jeremy Horowitz, Director of Marketing at Daasity, Customer Satisfaction. Learn why it's critical for you to track this metric and how you can leverage these insights to inform your ongoing Customer Support strategies.

Metrics

Time Between Orders: The Marketing Personalization Metric

Jeremy Horowitz, Head of Marketing at Daasity, dives into Time Between Orders. Hear tips and insights on how to analyze this data to get more orders from your store and drive more profitable growth for your business.

Metrics

What is Contribution Margin? | A Complete Guide [2022]

What's the most important data point that you're probably not tracking? Contribution Margin. Learn what it is, how to accurately calculate it, how to leverage it for business decisions, and why you should focus on this metric to help you understand how profitable your business will be.

Shopify

The Best Shopify Tools in 2023 for Your Tech Stack

Having the right Shopify tech stack—from marketing to customer support to optimization tools—is key to growing your DTC brand. Learn about the best Shopify tools in 2023 that can boost your business.