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Technical Blogs

Keeping Your Data Safe When eCommerce Replatforming (and Remaining a Data-Driven Business!)

Data migration is often the greatest challenge in the eCommerce replatforming process, especially for enterprise brands: here's what to be aware of.

Technical Blogs

The Authoritative Guide to Data Orchestration for Consumer Brands

It's the brain behind the pipeline: learn about data orchestration, types, tools, and more.

New arrivals

Data Playbooks

Welcome New HVCs

Identify new High Value Customers (HVCs) who have just become your most valuable customers and target them to nurture them into long-term profitable customers.

Holidays

Holiday Segmentation Strategies: A Gift for Commerce Brands

You don’t have to make customer segmentation a complex endeavor, but you should have a segmentation strategy for your holiday marketing. Learn tips and key considerations for effective customer segmentation that will bring you results.

Holidays

12 Pro Tips to Boost eCommerce Holiday Revenue in 2021

Get ready to boost your eCommerce holiday revenue with this round-up of eCommerce holiday tips from experts and industry veterans.

Holidays

Daasity’s 2021 Guide to Holiday eCommerce Budget Optimization

Give yourself the true gift that will keep on giving during the 2021 eCommerce holiday season: an optimized eCommerce budget. You may think you’ve accounted for all your major costs, but things are different this year and warrant taking a second look.

Daasity Events

Elevating eCommerce: Session 2 — Operations

Catch 4 key takeaways from Session 2 of the Elevating eCommerce webinar series: learn how top brands are keeping their Operations game strong, even during the holidays.

Amazon

The 3 Types of Amazon Ads

There are three types of Amazon ads that eCommerce brands can leverage in their marketing: Sponsored Brand Ads, Sponsored Product Ads, and Sponsored Displays. Learn about the use cases for each and how they can help your marketing plan.

Complete guides

LTV:CAC Ratio [2023 Guide] | Benchmarks, Formula, Tactics

Learn about why LTV:CAC is a such an important metric to calculate, track, and analyze in eCommerce and how it can benefit your brand.

Holidays

Powering Your Holiday eCommerce Strategy with Data

You have the power—your eCommerce data—to find the insights you need to inform your BFCM and holiday eCommerce strategy and make 2021 a sales season for the record books.

Complete guides

Customer Data Platforms vs. Analytics Platforms

At Daasity, we are frequently asked about the difference between Customer Data Platforms and Analytics platforms, and the impact each can have on an eCommerce business. In this piece, we break down what you need to know about each and how best to pick the tool that will most benefit your business.

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