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Fresh From The Press

  • CPO, CPA or ROAS. Which is a better ecommerce KPI?

    authored September 3, 2019

    What is the difference between CPO and CPA? The difference between Cost per Order (CPO) and Cost per Acquisition (CPA) is whether the transaction is from a new customer or any customer. CPO is a commonly used metric among companies in many industries. It is easy to calculate and easy…

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  • Click Attribution: Types of Models & Attribution Strategy

    authored August 13, 2019

    What is click attribution? Click attribution is a way to determine what sources or campaigns are driving the most results for online companies. Many people like click attribution because it is trackable back to its site, email, or source, and click-through links can be programmed to include several attributes. Click…

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  • Creating Actionable Customer Segmentation Models

    authored June 27, 2019

    What is customer segmentation? Customer segmentation is a way to split customers into groups based on certain characteristics that those customers share. All customers share the common need of your product or service, but beyond that, there are distinct demographic differences (i.e., age, gender) and they tend to have additional…

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  • 3 Important Ecommerce Metrics that are NOT Visits, Conversion Rate and AOV

    authored June 19, 2019

    There are many important ecommerce metrics to track when running a business or managing a store. In addition to visits, conversion rate (CVR) and average order value (AOV), here are a few more less commonly discussed metrics that should be incorporated into your ecommerce analytics. 1.  Repurchase Rate 2.  Cost…

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  • Conversion Funnel: How to Build, Analyze & Optimize

    authored May 20, 2019

    What Is A Conversion Funnel? A conversion funnel, also referred to as a site funnel, is the path to purchase in an eCommerce store or site. In some ways, it can be compared to the traditional marketing funnel, but different than a traditional funnel, most of the steps are occurring…

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  • Six steps to develop a data-driven culture

    authored April 21, 2019

    What is a data-driven culture? A data-driven culture is a corporate, business or non-profit culture that incorporates data when both large and small decisions regarding strategy are made. Being able to do this involves making data accessible and empowering all levels of employees to utilize it. Employees are encouraged and…

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  • Enabling An Omnichannel Data Solution with Daasity

    authored April 12, 2019

    “How are sales this month?” Seems like a straightforward, simple-to-answer question, especially with so much data and tools right at our fingertips. If you are an omnichannel retailer without an effectively designed data warehouse, this question probably takes some time to answer. What does omnichannel mean? Being an omnichannel retailer…

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  • How to Do a Customer Profitability Analysis

    authored March 17, 2019

    What is customer profitability? Customer profitability is far more than just the calculated lifetime value of a customer, and more than the gross or net margin generated from a transaction. A proper customer profitability analysis involves every touch point a customer has with your company, including customer service contacts, returns,…

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  • Defining LifeTime Value and 3 Ways to Leverage It

    authored February 24, 2019

    Not all customers are created equal. Every business owner is well aware that a portion of customers are loyal and will repeat purchase in a predictable way and others will lapse, or no longer purchase from the business. A customers’ behavior related to how frequently they buy and how much…

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  • How To Use A Retail Calendar To Accurately Compare Sales

    authored January 13, 2019

    How often have you heard retailers, restaurants and other companies talk about “comp” sales? For many, this happens monthly or at least quarterly to outline how their stores are performing year over year.  Outlining this year over year performance though can be misleading if done incorrectly and hence the use of Retail…

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  • 3 things you should do to amplify your data analytics competence

    authored January 8, 2019

    According to the Chinese Lunar Calendar, 2019 is the Year of the Pig, a symbol for good fortune and prosperity.  We at Daasity believe that great business prosperity comes in part from harnessing data strategically.  So, to begin the New Year, we have three suggestions for companies to adopt that…

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  • Introducing Daasity

    authored November 1, 2017

    Data is the new currency of growth in today’s digitized corporate world. Companies today face the issue of both access to quality data, as well as how to make sense of the magnitude of data they already have access to. Ten years ago, using data to drive business decisions was…

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“Daasity has helped Ad Results Media become a best in class data-driven organization.  Thanks to Daasity we are able to react quickly and intelligently to new opportunities and changing trends through the use of our data.”

– Steve Shanks, CRO Ad Results Media