As brands evolve, so does the role of artificial intelligence in their operations. Integrating AI effectively is crucial for scaling, gaining deeper insights, and making informed decisions at lightning speed. If you're wondering how to harness the power of AI for your business, this article is for you.
AI can revolutionize how you understand customers, predict trends, and optimize strategies across your entire organization. For a comprehensive guide to building a data-driven organization, download our full ebook. For now, keep reading to explore how upgrading your data tech stack can transform your business decision-making and drive growth.
How Can AI Enhance Your Data Capabilities?
Incorporating generative AI and conversational analytics into your data strategy makes it faster and easier to get insights—even for non-technical users.
Conversational analytics allows users to ask questions about their data in natural language and receive accurate, data-driven answers in the form of AI charts, tables, or summaries. This technology empowers more users across the organization to leverage data for decision-making, even if they lack the technical skills to work with traditional business intelligence tools.
Example: Imagine a marketing manager who wants to understand how a recent campaign impacted sales across different regions. With conversational analytics, they could simply ask, “How did the email promotion last Thursday affect sales by region the following week?” The AI system would then process this query, analyze the relevant data, and provide a clear visualization or summary of the results.
Implementing AI into Your Data Infrastructure: Roadmap and Challenges
Implementing an AI strategy with data involves more than simply plugging a large language model (LLM) like ChatGPT into your data warehouse. While LLMs excel at converting questions into SQL queries, they lack the context to understand your specific data structure.
To effectively leverage AI, businesses need a semantic layer that helps the LLM understand their data infrastructure. A semantic layer is a business-friendly representation of corporate data that helps end users access data by using common business terms. The semantic layer can be delivered through metadata descriptions of database tables and columns or a knowledge graph.
As each business has a unique combination of platforms and data sources, brands will need to build their own semantic layer or work with platforms like Daasity that manage the data warehouse and provide this layer. The semantic layer ensures that business questions are accurately translated into SQL queries and run against the correct dataset, yielding reliable results.
Introducing Daasity
Using Daasity’s all-in-one data warehouse and reporting solution transforms how data is managed and analyzed, especially for consumer brands. Daasity integrates easily with various data sources you may already use, from ecommerce platforms to retail and third-party analytics tools.
With Daasity, you can:
- Combine data from multiple sources into one analytics platform, making it easier to access and analyze
- Automate reporting, which saves time and lets your team focus on strategic decisions instead of data management
- Gain better visibility into KPIs, which allows for real-time performance tracking and faster adaptation to market changes
Is Your Data Infrastructure Ready for AI?
As your eCommerce brand expands, your data infrastructure needs to keep pace.
Relying on outdated tech can seriously hinder your progress—whether that’s wasting time, missing opportunities, or making flawed decisions due to poor data. Making sure your infrastructure can handle your data needs is key to moving forward.
Ready to transform your organization into a data-driven powerhouse? Our comprehensive ebook provides in-depth insights and practical strategies to guide you through this crucial transition. Download it now to kickstart your journey towards smarter, data-driven decision-making.
Want personalized guidance? Speak with our team to discuss your specific data needs and discover how Daasity can empower your brand's growth. Let's turn your data into your biggest competitive advantage.
