Google officially replaced Universal Analytics with GA4 on July 1, 2023.
With Daasity's GA4 integration, we make it easy for brands to understand their data and get accurate reporting from the new platform. Learn more about how Daasity can make this transition easier on your brand.
Check out all the changes that GA4 brings.
In GA4, a session starts when a user visits your site without having been on your site in the past 30 minutes.
GA4’s default attribution model, data-driven attribution, distributes value to multiple source/medium/campaign combinations.
Once only a Google Analytics 360 feature, brands can now stream event data from GA4 to their BigQuery.
GA4 is changing the definitions of some channel groupings, ending others, and introducing several new ones for more granular analysis.
At Daasity, we’re taking this transition seriously. We’ve made it as simple as possible to get a one-to-one view of GA4 vs. UA data differences via a dedicated dashboard. In the dashboard, you can see a direct comparison among sessions, revenue, and transactions data from each platform. Small percentage disparities are expected and normal, but if you see major differences (like the data pictured below), it’s a major red flag that indicates you need to dig into your GA4 setup and see what’s happening under the hood.
