Expanding your brand into retail stores is a game-changer, connecting you with a fresh wave of consumers who may never have discovered you otherwise.

Earning a coveted spot on the shelves of retail giants like Target and Sephora is a defining moment for any brand. However, the journey is anything but easy, presenting unique challenges distinct from those faced by direct-to-consumer (DTC) brands.

Navigating the intricate landscape of retail—from persuading buyers to stock your products to managing listing fees, stockouts, and beyond—can be a formidable challenge for consumer brands. Explore essential strategies and key metrics to navigate the challenges of data-driven retail, including:

• Overcoming the absence of APIs for wholesale data extraction.
• Analyzing high-level retail metrics such as sell-in, sell-out, and average sales price.
• Effectively managing inventory with metrics like Weekly Inventory Units on Hand and Inventory Turnover.
• Navigating the complexities of one-time listing fees and negotiating nuances.
• Leveraging DTC data strategically to enhance your wholesale performance.