From a SoCal Startup to a $5.5B Global Powerhouse

Vuori blends fitness, surf, sport and art into a coastal California apparel brand built on performance and style. Behind the scenes, Daasity integrates their sales and marketing data into a single view, giving them the visibility needed to scale with confidence.

Daasity’s been a great partner in helping Vuori grow from its nascent stages. The org has gone from not doing as much with our data to being able to make some pretty great decisions based on our data—that wouldn’t have been possible without the help of Daasity.

Will Corbett, Director of eCommerce Analytics

Industry

Apparel & Accessories

platform

Shopify Plus

Notable Integrations

Klaviyo, Loop Returns, Gorgias, Fairing, Facebook, TikTok, Yotpo

Challenge

Build a centralized data solution that would allow the Vuori team access to real-time data and insights

Results

$5.5 billion valuation and expanding internationally
Revenue tripled in first year with Daasity
Grew retail from 2% to 40% of total revenue
55+ data sources connected to Daasity
27,000 SKUs managed
Established organizational alignment around metrics and reporting
Enables new levels of analyses to solve business problems

Data Challenges

As a digitally native brand with thriving brick-and-mortar stores and retail partners, Vuori knew they needed a centralized data and analytics platform to analyze and report on all aspects of their commerce data to help the team meet the company’s growth goals.

With an in-house solution being too much of a time and resource intensive project, the Vuori team turned to Daasity to wrangle the data and enable real-time analytics that could support and fuel their ambitious growth.

Everyone across the organization is using Daasity.

Will Corbett, Director of eCommerce Analytics

Data Solutions

By partnering with Daasity, Vuori revolutionized its strategy, scaling retail revenue from a mere 2% to an impressive 40% of total sales. With Daasity’s powerful analytics, Vuori gained deep visibility into Shopify data, order-level and pricing insights and built a custom LTV logic, allowing them to make data-driven decisions that fueled their rapid growth.

Once data has been extracted and transformed with Daasity, the organization could easily track retail performance, optimize inventory allocation, and refine pricing strategies, all critical factors in their successful brick and mortar expansion. Daasity’s platform empowered teams across the organization to generate insights quickly, drill into key revenue driving metrics, and seamlessly scale from a digitally native brand to a global retail powerhouse.

Optimizing pricing and promotions is one of the trickiest balancing acts in retail today, directly impacting both customer satisfaction and the bottom line. The company had a blind spot in understanding historical markdown trends and was unable to compare revenue between units sold at full price vs those discounted.

To attack this problem, Daasity’s Agency team built a customized table to begin capturing price changes as well as a report to drill down into the data. The Vuori analytics team then fine-tuned the build, leveraging Daasity’s logic to build their own model.

We’re using the data to make informed decisions that will mature based on how teams are using the data and actioning it.

Will Corbett, Director of eCommerce Analytics

We now have a way to always feel confident in identifying, at an order-line level, items sold at a markdown versus full price. Now, we have a way to programmatically track and monitor prices, and it allows us to regularly provide details to internal stakeholders.

Will Corbett, Director of eCommerce Analytics

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The Results

By having a single source of truth for analytics and reporting, as well as the ability to tackle specific analytical challenges, Vuori continues to accelerate its growth and expand into new markets. After raising over $400 million in funding and being valued at $5.5 billion, the company has no plans of slowing down their growth.

Since partnering with Daasity, teams across the organization have actively incorporated data into their decision making process and the company has adopted a data-driven approach to growth. With over 55 data sources connected and over 27,000 SKUs managed, the company’s centralized approach to data has resulted in better growth and a higher LTV.