ThirdLove Streamlines Inventory and Sales Data with Daasity + NetSuite

How ThirdLove harnesses the Daasity + NetSuite integration to gain a complete picture of the business, from operations and finance to marketing and customer behavior

Daasity’s NetSuite integration has been instrumental in optimizing our inventory and providing a holistic view of our operations and customer interactions.

Alan Quach, Director of Data and Analytics

Industry

Fashion & Accessories

platform

Shopify Plus

Notable Integrations

NetSuite, Shopify Plus, Loop Returns, Amazon

Challenge

Siloed data across Netsuite & Shopify Plus with no unified view for operations or insights

Results

Streamlined inventory management with accelerated access to insights
Unified view across all sales channels, including third-party retail and advertising partners
Enhanced financial and inventory forecasting for returns and exchanges

Data Challenges

ThirdLove, a lingerie brand renowned for its commitment to inclusivity, is one of the largest online intimate apparel brands in the US. Founded by Heidi Zak and her husband, David Spector, in 2013, ThirdLove stands for body positivity and innovation in the lingerie market.

As ThirdLove grew, it encountered significant data management challenges that stemmed from its fragmented data systems. The company was leveraging Shopify Plus for the eCommerce side of operations, while Netsuite housed their crucial inventory management, as well as wholesale and dropshipping information for partners like Neiman Marcus and QVC. Recognizing the need for a unified view of their operations, ThirdLove sought solutions. However, their existing tools failed to offer timely insights and were difficult for the team to manage.

Before Daasity, our data was scattered across NetSuite for merchandising, returns, and retail partners, and Shopify for eCommerce, leaving us without a unified view of our operations. Attempts to integrate these systems were not scalable and prevented us from achieving the insights necessary for timely, informed decision-making.

Alan Quach, Director of Data and Analytics

Data Solutions

ThirdLove turned to Daasity to bridge the gap between their diverse data sources, creating a singular, unified system encompassing inventory management, financial planning, and customer insights.

With Daasity acting as the central system of their data operations, ThirdLove was able to seamlessly merge their inventory, sales, and returns data that was scattered across Netsuite, their 3PL provider, Loop Returns, and Shopify Plus into one centralized location. This streamlined inventory management by providing insights into stock levels, returns, and incoming inventory and also provided a clear view of customer behavior and sales performance across all channels.

Daasity is able to give us a complete picture of our business - from operations, to finance, lifecyle, marketing, site behavior. We can now visualize holistic data and provide key KPIs essential for our business’s strategic growth.

Alan Quach, Director of Data and Analytics

The Results

The implementation of Daasity at ThirdLove resulted in significant enhancements to their decision-making capabilities. By providing a comprehensive overview of their business operations and access to advanced analytics, ThirdLove was empowered to develop sophisticated segments and make data-driven decisions.

Additionally, Daasity's integration with Netsuite has not only streamlined operations but also yielded significant time and cost savings for ThirdLove. By enabling direct flow of changes into the data model, the need for extensive engineering support has been reduced, allowing the team to manage processes autonomously. This has translated into a more agile and efficient workflow, ultimately driving improved resource allocation and operational effectiveness.

Daasity is a cornerstone for us. Without it, we would still be building our data infrastructure. Instead, now we’re able to have accelerated data for our teams to power their decision making.

Alan Quach, Director of Data and Analytics