Sanzo Turns Complex Retail Data into Actionable Insights with Daasity

How beverages brand Sanzo transformed data from various distributors into actionable insights.

Daasity allows us to see all key data points in one place. Having this data is what helps us drive decisions.

Mike Sapraicone Jr., Senior Director of Sales

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Industry

Food/Bev

platform

Notable Integrations

KeHE, UNFI, Whole Foods Portal, Rainforest DSD, Panda Express

Challenge

Sanzo had a lot of data, but it wasn’t really actionable. They needed a centralized solution to drive strategic decision-making.

Results

5+ hours saved each week previously spent on Google Sheets
Actionable insights for strategic and ground-level decision-making
Significant revenue growth, going from <$2 million to $12-15 million in two years.

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Data Challenges

Sanzo, the first Asian-inspired sparkling water brand, aims to bridge Eastern and Western cultures with beverages that celebrate high-quality Asian flavors using real fruit with no added sugar. Available at major U.S. retailers like Whole Foods and Target, Sanzo needed relevant insights to support their ambitious distribution and sales strategies.

Initially, the team was manually compiling data from multiple sources to make sense of sales and distribution metrics. This process was inefficient and took up a lot of time that could have been spent on strategic analysis and decision-making.

We had a blank canvas when it came to data. We knew what data we had but were in discovery mode about what we wanted from it. The challenge was turning extensive data from distributors into actionable insights that could drive our business forward."

Mike Sapraicone Jr., Senior Director of Sales

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Data Solutions

Sanzo turned to Daasity to address the need for more streamlined and actionable data. Daasity enabled Sanzo to consolidate data from various distributors, including KeHE and Whole Foods, into a single source of truth. They were also able to use Daasity to more effectively manage and analyze syndicated retail data from providers like Nielsen, giving them an edge in their competitive intelligence.

With Daasity, they could easily zoom in on the data points and KPIs that were most relevant to them. The brand was able to move away from the manual, time-intensive tasks of data compilation and reporting, as Daasity did all the heavy lifting. This gave the brand the insights they needed to identify trends, spot issues, and make data-driven decisions to support day-to-day operations and long-term strategy.

Before Daasity, understanding the nuances of our data was a challenge. If we encountered issues like distribution discrepancies or a drop in sales velocity, we had to set up pivot tables in Google Sheets to get to the bottom of it. Now, with Daasity, what used to be a three-hour task is resolved in minutes, so we can spot issues and find solutions much faster."

Mike Sapraicone Jr., Senior Director of Sales

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The Results

Leveraging Daasity's analytics platform, Sanzo has transformed its approach to data. Integrating data from various distributors into a unified system has enabled Sanzo to make informed decisions quickly, significantly enhancing their operational efficiency and long-term planning. as the brand grows.

In just a few years, Sanzo has seen its annual revenue jump from under $2 million to an estimated $12-15 million. This growth is supported by a data-driven strategy that focuses on expanding marketing and sales efforts while driving supply chain efficiency. This shift has not only fueled rapid growth but also supported a more scalable business model as Sanzo continues to expand its presence across major U.S. retailers.

Daasity has been pivotal in helping us to understand our business at a time of learning and growth. It enables my team to focus on what’s important and make decisions based on what the data is telling us. Daasity has been instrumental in bringing everyone up to the next level—you can’t put a value on that.”

Mike Sapraicone Jr., Senior Director of Sales

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