How Data-Driven Insights Fuel Growth for Legendary Foods
How emerging CPG brand Legendary Foods partnered with Daasity to consolidate data sources, gain actionable insights, and drive rapid growth to $150M run rate in 2 years.
Daasity has allowed us to spend less time on things that don't add value. Analysis and reviewing information is where the value is at.
Jeff Pierson, Head of Sales Operations
- Expanded to 30,000+ convenience stores
- Gained insights to optimize product portfolio
- Won back time to focus on analysis
Data Challenges
Legendary Foods has a clear mission: Combine amazing flavor and incredible nutrition. As the business expanded from zero to a $150 million run rate in just two years, keeping up with demand became their biggest challenge.
The team wanted a single dashboard to access all their data in one place. They needed to be able to analyze brand and product performance, identify whitespace opportunities, and make data-driven decisions to fuel growth. Trying to piece together insights from disparate data sources was time-consuming and inefficient.
As a fast-growing company, we were collecting data from various sources, but it was scattered and difficult to analyze effectively. We needed a trusted partner who could help us consolidate our data into a single source of truth.
Jeff Pierson, Head of Sales Operations
Data Solutions
Legendary Foods chose Daasity due to its ability to integrate data from multiple sources, its user-friendly interface, and the option to customize the platform to their specific needs. Daasity provided Legendary Foods with a comprehensive view of their business.
The sales and finance teams now use Daasity to analyze brand performance within key categories. They can easily identify gaps and gain a better understanding of the competitive landscape to inform new product development.
For example, using the Daasity platform with custom coding, they were able to show that products with 20+ grams of protein were driving the most growth in certain types of stores. This insight led the brand to optimize protein levels in new products to better appeal to that channel. Access to accurate, reliable data also enables them to easily provide their retail partners with the updates and information they need.
When you're working with big retail partners like Walmart, they expect you to have a handle on your data. Daasity has been instrumental in fueling our retail strategy, enabling us to quickly respond to our partners' requests, build stronger relationships, and expand our presence in the market.
Jeff Pierson, Head of Sales Operations
The Results
Leveraging Daasity's platform, the brand has achieved impressive growth, expanding from zero to a $150 million run rate in just two years. They are now in over 30,000 convenience stores, with plans to reach 40,000-50,000 stores in the next 12 months.
Daasity has enabled the team to spend less time wrangling data and more time on analysis that delivers real business value. With pre-built reports readily available, they can quickly get the insights needed to expand into new retail accounts. As an emerging brand, partnering with Daasity for data infrastructure has allowed the company to stay focused on innovation and rapidly grow the business.
I describe Daasity as a great platform to consolidate information across multiple sources, especially for fast-growing brands. This is an effective, out-of-the-gate way to start, expand and scale your business.
Jeff Pierson, Head of Sales Operations
$150M
run rate in 2 years
$150M
run rate in 2 years
30,000+
convenience stores
30,000+
convenience stores
Data-Driven
product optimization
Want to See Similar Results?
Reach out to schedule a personalized demo or try Daasity now for 14 days free!
Want to See Similar Results?
Reach out to schedule a personalized demo or try Daasity now for 14 days free!
