Harper Wilde is an inclusive lingerie brand committed to redefining the traditional bra shopping experience. Offering comfortable, size-inclusive bras and other garments made from eco-friendly materials, the brand empowers women to embrace their authentic selves while prioritizing social and environmental responsibility.

-In 2019, the data hungry team at Harper Wilde faced significant challenges in accessing real-time data. Despite their analytical drive, manual data retrieval was impractical due to time constraints, and the prospect of establishing an in-house data team was financially unfeasible. This created challenges in obtaining timely insights for reporting and analytics.

Since partnering with Daasity, Harper Wilde has translated a “maniacal” focus on the data, analytics, and reporting that Daasity provides into greater organizational alignment and profitable growth.

Teams across the organization have actively incorporated Daasity into their reporting and workflows as part of their plan to become the “next market leader in intimates.” One of Harper Wilde’s company-wide goals has centered around order volume, specifically units per transaction (UPT), as they expand their product catalog and keep more customers comfy in garments beyond bras.

Partnering with Daasity, Harper Wilde has leveraged a data-driven approach for enhanced organizational alignment and profitable growth. With Daasity, they have strategically identified areas for increased lifetime value, such as discovering that customers buying specific styles exhibit a 20% higher LTV, and those in certain size ranges have a 30% higher LTV. This insight has enabled them to refine their product development and merchandising strategies.

Additionally, Harper Wilde's overarching goal is to boost order volume, particularly units per transaction (UPT), as they expand their product catalog to cater to a broader customer base beyond bras.