Founded in 2015, Craft Gin Club is the largest subscription gin service in the UK. By curating exclusive small-batch spirits and delivering them directly to members' doorsteps, Craft Gin Club has become synonymous with premium quality and unparalleled tasting experiences in the realm of gin aficionados.

The company’s tech stack included various third-party solutions like Shopify and ReCharge, leaving the company with siloed data that was hard to access and made it difficult to gain a cohesive view. In order to solve this, Craft Gin Club tried to roll out their own ETL solution utilizing Fivetran and BigQuery but this took up a significant amount of time and resources and was prone to errors. This left the company struggling with their disparate data, which led to inefficiencies and a lack of personalization in their marketing efforts.

Daasity's out-of-the-box solution enabled the brand to integrate data from all of their third-party sources into a single, coherent system. Armed with accurate, complete, and accessible customer data, Craft Gin Club had the foundation they needed to launch highly personalized marketing campaigns.

They are now able to use  Daasity Audiences to create custom segments, allowing for highly targeted social media advertising that speaks directly to the unique needs and preferences of each customer segment. For instance, they can show tailored ads to subscribers who eagerly await their next gin selection, shoppers looking for one-time purchases or gifts, customers who haven’t made a purchase in a while, and more. The brand has the insights they need to craft personalized messaging for each type of customer and potential customer.

Using Daasity Audiences to push customer segments back into Meta has enabled the brand to target customers more accurately and efficiently. 

Getting the right message, to the right person, at the right time, ensures maximum impact, enabling the brand to engage customers more effectively and at a lower cost.