Caulipower Finds an Edge in a Crowded Category with Daasity
"Daasity is closing the loop on the whole cycle of our business."
Karina Shaya, VP of Insights and Strategy
- Streamlined data management, enhancing focus on in-depth analysis and strategic decision-making
- Increased efficiency, saving countless hours on data grouping and reporting tasks
- Improved understanding of market dynamics and competition through customized data visualizations
- Established a self-service model, fostering an insights-led culture and broad adoption of Daasity across all departments
Data Challenges
Caulipower is a brand specializing in innovative, healthier alternatives to traditional comfort foods, with a focus on cauliflower-based products. Within the $6 billion frozen pizza market in the United States, Caulipower has been the primary driver of the fast-growing better-for-you crust category, bringing more consumers into the set than any other brand.
As competition intensified in the industry, Caulipower recognized the need to enhance their syndicated data customization. This improvement was essential for accurately and reliably benchmarking their performance against competitors.
"There are limitations across other providers. It came down to Daasity’s ability to load in so many different data sources. It really closes the loop on the whole cycle of our business."
Karina Shaya, VP of Insights and Strategy
Data Solutions
After evaluating numerous business intelligence options, Caulipower chose Daasity for its ability to visualize and integrate disparate data sources. Daasity’s customizable data and group creation capabilities were crucial in providing deeper insights, allowing the Caulipower team to focus more on analysis and less on data management.
Daasity enables the creation of custom groups by category, brand, and product, significantly reducing the time spent on organizing data. This feature has saved the Caulipower team countless hours as they developed their reporting suite and tools, leading to more efficient and insightful data analysis.
"There are so many more ways that we’re now looking at the business and the category and building custom definitions. Who do we really see as our competitors? Who is stealing share from us? We have these custom groups built down to the item level, across multiple different subcategories."
Karina Shaya, VP of Insights and Strategy
“It’s really easy to create a bottleneck in the company with data. It’s been so helpful to say “I can answer that for you or I can show you where to find it.”
Karina Shaya, VP of Insights and Strategy
The Results
This self-service model has led to an insights-led culture at Caulipower, with broad adoption of Daasity as a cross-functional source of truth and business-critical information. As a result, Daasity has become integral to Caulipower’s data strategy, streamlining their data management process and empowering the team to make data-driven decisions with greater confidence.
"I’m pretty proud of our team because everyone from account managers to people working in supply chain, all the way up to the CEO, I’ve seen adoption and people leaning into the tool."
Karina Shaya, VP of Insights and Strategy
Want to See Similar Results?
Reach out to schedule a personalized demo or try Daasity now for 14 days free!
Want to See Similar Results?
Reach out to schedule a personalized demo or try Daasity now for 14 days free!
