Caraway, a leading kitchenware brand, is revolutionizing culinary experiences with its innovative line of premium, non-toxic cookware. Rooted in a commitment to sustainability and modern design, Caraway seamlessly combines style and functionality, setting the standard for contemporary and conscientious home chefs worldwide.

Caraway faced significant data challenges, grappling with a system where their primary business reporting relied on a Google sheet that required daily manual updates. This process not only introduced a notable margin for error, but also consumed a substantial amount of time for their internal team. It also hindered the accuracy and timeliness of insights.

Caraway partnered with Daasity to help them centralize their data, introduce real-time updates, and automate reporting processes. This streamlined approach not only optimized resource allocation but also played a pivotal role in elevating operational efficiency, enriching customer experiences, and fostering overall business growth.  

For the launch of their new bakeware line, Caraway collaborated with Daasity’s services team to engineer a dedicated dashboard that would allow them to access critical data of the launch in real time. The team was able to analyze customer behaviors, and in turn make updates to their ad strategies and guide customers towards more popular products. The team made the same data optimizations across their retention marketing efforts, highlighting products that were selling well to specific segments in tailored emails and SMS messages.

Caraway brought on Daasity in 2020, when companies were seeing rising COGs due to the pandemic. Faced with this,   Caraway aimed to adjust product prices to maintain profit margins. With confidence, they leveraged Daasity's robust product and website metrics dashboards to closely monitor individual product sales and conversion rates on product pages. This strategic approach allowed Caraway to implement a 12.5% price increase for one of their recently launched product, with no noticeable decline in order volume.

By centralizing their data and bringing on more robust analytics, Caraway was able to not only improve profit margins, and launch a new product line, but they gained numerous various insights into the success of their business and helped them achieve their ambitious growth goals.