Attn: Grace Protects More Leaks with Cohort Analysis
How advanced customer analysis powered the personal care and wellness company to its next phase of growth
With Daasity, we can now evaluate whether the different marketing tactics we deploy ever week or month result in tangible success.
Mia Farnham, Growth & Ops
- Established organizational alignment around metrics and reporting
- Utilized robust analytics for a 41% increase in sales
- 21%+ lift in Subscriber AOV
- Automated reporting delivered straight to company Slack
Data Challenges
Attn: Grace emerged from a personal journey, driven by the founders’ observation of the challenges faced by individuals seeking incontinence products. Frustrated with bulky and uncomfortable options causing skin irritation, the team set out to create a collection of skin-safe, sustainably designed products. Using powerful, plant-based materials, Attn: Grace aims to redefine the standard of care for millions of women experiencing incontinence issues.
The company faced significant data challenges, especially around their subscription data and their Subscribe and Save program. Hindered by fragmented analytical tools and manual cohort modeling in Excel, the Attn: Grace team struggled to decipher data efficiently. This lack of real-time insights into revenue dynamics for each cohort impeded their ability to optimize marketing strategies, increase customer retention, and improve average order values.
We were considering other platforms, but Daasity took the time to walk us through their capabilities and show how customizable our dashboards could become and we were really pleased with the results.
Mia Farnham, Growth & Ops
Data Solutions
Attn: Grace partnered with Daasity, which revolutionized the company’s data and analytics approach, particularly in cohort analysis based on Recharge subscription data. The real-time insights provided by Daasity enabled the team to swiftly adjust marketing tactics to enhance AOV, retention rates, and accelerate the time to achieve LTV targets.
The Attn: Grace team was also able to strategically address underperforming cohorts, incentivizing them for longer subscriptions. They also were able to unravel the narrative behind the varying values of different cohorts, examining the efficacy of marketing and merchandising strategies.
We’re a young business, still learning about our customers - we can’t do that without data. Daasity was able to put together a daily dashboard that is delivered to our Slack channels daily. It’s visual and easy for all of us to understand.
Mia Abbruzzese, Co-Founder
The Results
With Daasity, Attn: Grace was able to transform their data and analytics, streamlining operations for their small but dynamic team. By consolidating marketing and sales dashboards into a centralized platform, Daasity provided real-time access to critical data. Customized daily reporting via Slack ensured the team stayed on top of real-time metrics and effectively allocated resources for customer acquisition and retention efforts.
In addition to daily operations, Daasity played a key role in fundraising for the company, offering real-time KPI metrics during investor presentations and facilitating transparent discussions with potential investors.
Cohort analysis in conjunction with our marketing efforts is what we’re tracking as the pulse to understand if what we’re doing is working.
Mia Farnham, Growth & Ops
41%
increase in sales
41%
increase in sales
21%
subscriber AOV lift
21%
subscriber AOV lift
Centralized
data and analytics alignment
Want to See Similar Results?
Reach out to schedule a personalized demo or try Daasity now for 14 days free!
Want to See Similar Results?
Reach out to schedule a personalized demo or try Daasity now for 14 days free!
