Data Challenges before Daasity

Before working with Daasity, ALPAKA leveraged Triple Whale as a data solution but faced limitations in customizing and analyzing their pre-built reports. As a result, the team couldn’t get a deeper understanding of their blended ROAS nor could they leverage data for marketing strategies to grow the business.

Data Solutions with Daasity

Since partnering with Daasity, ALPAKA can create custom reports, drill down into their data, and layer on custom data to enhance their reporting and analytics. Specifically, the team tracks and analyzes:

• Blended ROAS: Provides a snapshot of marketing efforts and overall performance, enabling real-time campaign adjustment.‍
• Monthly sales performance: Enables the team to align marketing investments with revenue ambitions.

Additionally, ALPAKA guides its influencer marketing and strategic expansion via insights from Daasity. On the influencer side, the team takes a monthly snapshot of best-performing products, ensures influencers are featuring those top performers, and adjusts content volume based on changes in demand. On the expansion side, ALPAKA leverages a “Geo Dashboard” to track revenue by region, both to identify high-potential regions to unlock new sales and reallocate budget in regions that may be declining.

With a single source of truth for their data, ALPAKA has been able to increase overall year-over-year growth by 130%, as well as regional revenue, in markets such as Hong Kong and France by over 200%. Further, as a result of automated reporting as well as easily customizable in-app dashboards and reports, the team has been able to save at least 8 hours per month on manual data work.

In short, expect many more premium bags and accessories for more sustainability-minded customers around the world.

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