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Technical Blogs

Automating the Correction of Data Reporting Errors

Customization expert Nicholas Jaso walks you through how to automate error correction in order and sales reporting.

Technical Blogs

The ELT (Extract, Load, Transform) Resource Launchpad

New arrivals

Metrics

Average Revenue Per Customer (ARPC) [2022 Guide]

Learn how to calculate average revenue per customer (ARPC), an important high-level metric to keep tabs on your eCommerce subscription business’ health.

Amazon

Amazon SEO in 2023 | Best Practices, Tips & Common Mistakes

Amazon SEO is quite complicated and requires understanding many factors that go into the search algorithm: we put together a complete guide to help you navigate the waters.

Complete guides

Serious RFM Marketing: Advanced Segmentation for All

RFM is the most bang-for-your-buck segmentation strategy available to marketers today: here’s your guide to leveraging RFM segments to power high ROI campaigns.

Complete guides

Reverse ETL for Consumer Brands & Unsiloing Data Forever

What is Reverse ETL? It’s the infrastructure and process to get data OUT of a warehouse (the opposite of ETL) and the key to a complete eCommerce data system. Here's your guide to the cutting edge data technology.

News + Trends

eCommerce Advertising: Moving Beyond Facebook

Peer into Daasity’s crystal ball… and learn about what we think are near-term solutions for the eCommerce advertising hole left by Facebook. And some interesting tactics to track that might shape the future of digital marketing.

Complete guides

Gross Merchandise Value (GMV) in 2023

Gross Merchandise Value (GMV) is an important metric for tracking sales growth, though it's not as frequently covered in eCommerce metrics pieces. To remedy the gap, we've put together a complete guide to GMV.

Complete guides

Buy Now, Pay Later (BNPL) for eComm Merchants | 2022 Guide

BNPL has exploded in recent years due to its convenience for customers. On the brand side, it's shown to increase CTR, AOV, and boost customer experience. But should you rush in to implement it? Here's everything you need to know

Amazon

The 2023 Seller’s Guide to Amazon Metrics and Amazon Reports

Ready to go deep in learning the inner workings of being a Seller on Amazon? There are many metrics and reports to keep track of to ensure your success, and this is your guide to them.

News + Trends

3 eCommerce Data Privacy Predictions for 2022

We asked 3 experts in the field of antitrust and data privacy to find out what they expect to happen in the rest of this year, and how changes will impact eCommerce brands.

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