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Defining LTV and 3 ways to leverage it 

Not all customers are created equal. Every business owner is well aware that a portion of customers are loyal and will repeat purchase in a predictable way and others will lapse, or no longer purchase from the business. A customers’ behavior related to how frequently they buy and how much they spend are factored into […]

How To Combine A Retail Calendar With Retail Sales Data

How often have you heard retailers, restaurants, or other companies talk about “comp” sales? In retail, comparable store sales indicate the performance of a company based off of sales from the previous period. For many, this happens quarterly or even monthly, and outlines how a store is performing year over year. However, year over year […]

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