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Creating Actionable Customer Segmentation Models

What is customer segmentation? Customer segmentation is a way to split customers into groups based on certain characteristics that those customers share. All customers share the common need of your product or service, but beyond that, there are distinct demographic differences (i.e., age, gender) and they tend to have additional socio-economic, lifestyle, or other behavioral […]

Enabling An Omnichannel Data Solution with Daasity 

“How are sales this month?” Seems like a straightforward, simple-to-answer question, especially with so much data and tools right at our fingertips. If you are an omnichannel retailer, which most are, this question probably takes some time to answer.   What does omnichannel mean?  Being an omnichannel retailer means you sell your product or service across […]

How to Do a Customer Profitability Analysis

What is customer profitability  Profitability is every businesses goal. Many factor can influence how attainable and sustainable it is, and one of those factors is your customer profitability. Customer profitability is far more than just the gross or net margin generated on a transaction or even their calculated lifetime value. A proper customer profitability analysis […]

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