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Enabling An Omnichannel Data Solution with Daasity 

“How are sales this month?” Seems like a straightforward, simple-to-answer question, especially with so much data and tools right at our fingertips. If you are an omnichannel retailer, which most are, this question probably takes some time to answer.   What does omnichannel mean?  Being an omnichannel retailer means you sell your product or service across […]

How to Do a Customer Profitability Analysis

What is customer profitability  Profitability is every businesses goal. Many factor can influence how attainable and sustainable it is, and one of those factors is your customer profitability. Customer profitability is far more than just the gross or net margin generated on a transaction or even their calculated lifetime value. A proper customer profitability analysis […]

Defining LTV and 3 ways to leverage it 

Not all customers are created equal. Every business owner is well aware that a portion of customers are loyal and will repeat purchase in a predictable way and others will lapse, or no longer purchase from the business. A customers’ behavior related to how frequently they buy and how much they spend are factored into […]

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