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Metrics

What is GMROI?

Daasity Co-Founder and Chief Analytics Officer, Sean Corson explains a common merchandising KPI: GMROI. Learn what it is, how to calculate it, and how it impacts your eCommerce brand.

Metrics

What is Average Unit Retail (AUR)?

Sean Corson, Daasity Chief Analytics Officer and Co-founder, explains another common merchandising KPI: AUR. Learn what it is, how to calculate it, and how it impacts your eCommerce brand.

Amazon

Amazon Glossary for eCommmerce | Updated for 2022

Confused about all the Amazon terminology and abbreviations out there? Look no further: we compiled everything an eCommerce brand needs to know.

Metrics

Defining LTV and 3 Ways to Leverage It

“Daasity Dan” LeBlanc, CEO of Daasity, walks you through how to calculate LTV, the importance of LTV, and how LTV can increase your brand’s profit.

Metrics

Understanding CPO vs CPA

In this Data Gotcha, Daasity Chief Analytics Officer and Co-Founder, Sean Corson, explains the difference between CPO vs CPA (cost per order vs cost per acquisition). Learn why these metrics are commonly mixed up and when to use each of them in your data analytics.

Metrics

Email Open Rate | Guide

What is email open rate? This metric has been changed and severely impacted by Apple's iOS 15 update. Learn about what happened and what you should do.

Metrics

Data Gotcha Video — Common CLV Mistakes

In this Data Gotcha, Daasity Chief Analytics Officer and Co-Founder, Sean Corson, talks about Customer LTV (aka CLV) and three major things to keep in mind when analyzing your brand's LTV.

Metrics

Data Snacks Video — Direct-to-Consumer 6-Pack

In this Data Snacks episode, Daasity CEO and Co-Founder, Dan LeBlanc, explains Daasity's Direct-to-Consumer 6-Pack metrics: Traffic, Conversion Rate, Orders, AOV, Revenue, and ROAS/CPO. Dan explains why these six metrics should serve as a guide, and why they are the most actionable metrics for your business.

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